Alternatives
Best HighLevel Alternatives for Agencies (2026)
By Red Kite Search Agency Created Updated 7 min read
Summary
HighLevel is a solid choice, but it does not fit every agency. HubSpot: CRM and sales software with a free tier. Vendasta: White-label platform and wholesale marketplace for agencies and channel partners. Pipedrive: Visual sales CRM built around the pipeline. Prices and ratings below were checked in October 2026.
What are the best HighLevel alternatives for agencies in 2026?
HighLevel is the most agency-specific platform here, but useful features are paid add-ons, the learning curve is steep, and compliance detail was not stated.
We compared each option with HighLevel on price, scope, and public ratings, so you can see what you would gain and give up by switching. List the features you actually use first.
The three alternatives below are the usual comparisons: a mainstream CRM, a reseller platform, and a simple pipeline tool.
The shortlist is HubSpot, Vendasta, Pipedrive. The table puts them next to HighLevel.
| Tool | Editorial score | Review-site ratings | Pricing | Best for |
|---|---|---|---|---|
| HighLevel | 4.4 / 5 | G2 4.6 | 14-day free trial. Starter $97, Unlimited $297 and Agency Pro $497 per month; annual billing is cheaper. | Small to large agencies |
| HubSpot | 4.4 / 5 | G2 4.4 | Free tools for up to 2 users. Sales Hub Starter $7 and Professional $90 per seat per month on annual billing ($20 and $100 monthly); Enterprise starts at $150 per seat. | Small teams to enterprises |
| Vendasta | 4 / 5 | G2 4.5 | Free 14-day trial. Starter $99, Professional $499 and Premium $999 per month as minimum wholesale spend, with a $0 subscription when spend meets the minimum. | Small agencies to large channel partners |
| Pipedrive | 4.2 / 5 | G2 4.3 | Lite $14, Growth $39, Premium $59 and Ultimate $79 per seat per month on annual billing, with a 14-day free trial. | Small to mid-size teams |
Why do agencies look for HighLevel alternatives?
Agencies usually look beyond HighLevel for published security evidence, a simpler tool, or a wholesale marketplace.
Others want a mainstream CRM that clients already know.
Common limitations of HighLevel
- Paid add-ons include HIPAA at $297 a month, premium support at $500 a month and a white-label mobile app at $497 a month.
- SOC 2, GDPR, SSO and 2FA were not stated on the pages checked.
- An integration count was not stated.
- Starter is limited to 3 sub-accounts.
Is HubSpot a good HighLevel alternative for agencies?
HubSpot has SOC 2 Type 2 evidence, a free tier, and a large marketplace. It is priced per seat and has no white-label option.
HubSpot Smart CRM and Sales Hub combine contact management, deal pipelines, sequences, forecasting and AI agents on one platform, with a free tier and Starter, Professional and Enterprise plans priced per seat. It has more than 2,000 app marketplace integrations and a Solutions Partner Program for agencies.
Who it suits: Agencies that want a mainstream CRM for their own sales pipeline, with a free start and room to grow into marketing and service tools.
HubSpot pros
- Free CRM tools for up to two users with no credit card.
- Starter from $7 per seat per month on annual billing.
- More than 2,000 integrations in the app marketplace.
- SOC 2 Type 2 report, GDPR consent tools, 2FA and an EU data center option.
HubSpot cons
- Professional costs $90 per seat per month and requires a one-time $1,500 onboarding fee.
- Enterprise requires a one-time $3,500 onboarding fee.
- Advanced SAML SSO is enterprise tier only.
- Client accounts and multi-account features for agencies were not stated.
Is Vendasta a good HighLevel alternative for agencies?
Vendasta offers a white-label portal and a wholesale marketplace. It charges a monthly wholesale minimum instead of a subscription.
Vendasta gives agencies a white-label client portal, CRM, reputation and listings tools, AI products and a wholesale marketplace of products to resell. Platform plans carry a $0 subscription against a monthly minimum of wholesale spend, with a free 14-day trial.
Who it suits: Agencies and channel partners that resell marketing products to local businesses and want a branded portal and wholesale pricing.
Vendasta pros
- Business App is a white-label client portal with your logo, product names and a custom domain.
- $0 subscription when qualifying Vendasta product spend meets the monthly minimum.
- A marketplace of products to resell at wholesale prices.
- SOC 2 badge, a Trust Center, 24/7 support and 50 or more integrations.
Vendasta cons
- Starter has a $99 monthly minimum and the higher plans require one-year contracts.
- Third-party marketplace purchases do not count toward the minimum, and unused spend does not roll over.
- Plans include only 1, 5 or 10 team member seats.
- Mobile app and detailed security controls were not stated.
Is Pipedrive a good HighLevel alternative for agencies?
Pipedrive is a simple, affordable pipeline CRM. It has no sub-accounts or white-labeling.
Pipedrive is a sales CRM for managing leads, deals and pipelines with email sync, automations, forecasting, AI reports and more than 500 integrations. It sells four per-seat plans, Lite to Ultimate, each with a free 14-day trial.
Who it suits: Agencies and small sales teams that want a simple, affordable pipeline CRM focused on deals.
Pipedrive pros
- Plans from $14 per seat per month on annual billing, with a free 14-day trial.
- More than 500 integrations including Zapier, Zoom and Lemlist.
- Automations, email sync with tracking and forecasting from Growth.
- Contracts and e-signatures on Premium.
Pipedrive cons
- Monthly-billing prices were not shown on the pricing page.
- Security certifications, SSO and 2FA details were not found (the security page returned an error).
- Mobile app availability and plan-by-plan support were not stated.
- Pipeline-centric, with less built-in marketing and client management than all-in-one tools.
What is the quick verdict on each HighLevel alternative?
If you only have a minute, this table gives our verdict on each alternative to HighLevel, based on the research above.
| Tool | Verdict | Editorial score |
|---|---|---|
| HubSpot | A strong, well-supported CRM with a free tier, SOC 2 Type 2 evidence and a huge integration marketplace. Entry pricing is low but jumps sharply at Professional, which also carries a one-time onboarding fee, and agency-specific client account features were not stated on the pricing page. | 4.4 / 5 |
| Vendasta | A distinctive reseller model: pay a monthly minimum of wholesale spend instead of a subscription, with a white-label portal and a marketplace of products. The minimum only counts Vendasta-owned products and resets monthly, so the model suits agencies that will actually resell. | 4 / 5 |
| Pipedrive | A clear, affordable deal-focused CRM, with pricing well below HubSpot at each tier. Pricing is per seat on annual billing, monthly prices were not shown, and security, mobile and support detail was thin on the pages checked. | 4.2 / 5 |
How much do HighLevel and its alternatives cost?
HighLevel Starter costs $97 a month and Unlimited $297. HubSpot Starter costs $7 per seat, Vendasta Starter shows a $99 wholesale minimum, and Pipedrive Growth costs $39 per seat.
| Tool | Pricing summary |
|---|---|
| HighLevel | 14-day free trial. Starter $97, Unlimited $297 and Agency Pro $497 per month; annual billing is cheaper. |
| HubSpot | Free tools for up to 2 users. Sales Hub Starter $7 and Professional $90 per seat per month on annual billing ($20 and $100 monthly); Enterprise starts at $150 per seat. |
| Vendasta | Free 14-day trial. Starter $99, Professional $499 and Premium $999 per month as minimum wholesale spend, with a $0 subscription when spend meets the minimum. |
| Pipedrive | Lite $14, Growth $39, Premium $59 and Ultimate $79 per seat per month on annual billing, with a 14-day free trial. |
What do reviewers say about HighLevel and its alternatives?
Review-site scores are a useful signal for how happy teams are after the first few months. They are snapshots from October 2026, and review counts differ widely between tools.
| Tool | Source | Rating | Number of reviews |
|---|---|---|---|
| HighLevel | G2 | 4.6 / 5 | 653 |
| HubSpot | G2 | 4.4 / 5 | 14,365 |
| Vendasta | G2 | 4.5 / 5 | 554 |
| Pipedrive | G2 | 4.3 / 5 | 5,085 |
Which HighLevel alternative suits which kind of agency?
The right pick depends mostly on team size, how clients interact with the tool, and whether you need money data. This table maps common situations to a recommendation.
| Agency situation | Best pick | Why |
|---|---|---|
| Mid-size teams | HubSpot | Published security evidence. |
| Resellers | Vendasta | A wholesale marketplace. |
| Small teams | Pipedrive | A simple pipeline. |
How hard is it to switch away from HighLevel?
Export contacts and opportunities from each sub-account before you leave. Funnels and workflows will need rebuilding.
Save your snapshots so you can reference the structure.
Move one client first and keep the rest on HighLevel until stable.
Before you leave HighLevel
- List the funnels, workflows, and sub-accounts you run.
- Check white-label needs.
- Compare total cost with add-ons.
- Export data.
- Overlap for a billing cycle.
How do you choose the right HighLevel alternative?
Decide whether you need white-label software.
Compare flat and per-seat pricing for your team size.
A quick decision guide
- Choose HubSpot for security evidence and a free tier.
- Choose Vendasta for reselling with a wholesale marketplace.
- Choose Pipedrive for a simple pipeline.
- Stay with HighLevel for white-label agency software.
- Price the add-ons before you decide.
Frequently asked questions
- What is the best HighLevel alternative?
- HubSpot for a mainstream CRM, Vendasta for reselling, and Pipedrive for a simple pipeline.
- Why do agencies look beyond HighLevel?
- Paid add-ons, a steep learning curve, and unstated compliance detail.
- Which alternative is white-label?
- Vendasta.
- Which alternative has stated SOC 2?
- HubSpot and Vendasta.
- Does HighLevel have a free trial?
- Yes, 14 days.
Sources
Prices, plan limits, and ratings were gathered in October 2026 from:
- HighLevel pricing page
- HubSpot pricing page
- Vendasta pricing page
- Pipedrive pricing page