Alternatives
Best HubSpot Alternatives for Agencies (2026)
By Red Kite Search Agency Created Updated 7 min read
Summary
HubSpot is a solid choice, but it does not fit every agency. Pipedrive: Visual sales CRM built around the pipeline. HighLevel: All-in-one CRM, automation and white-label platform for agencies. HoneyBook: Client management for independent service businesses. Prices and ratings below were checked in October 2026.
What are the best HubSpot alternatives for agencies in 2026?
HubSpot is the mainstream default, but the price jumps sharply at Professional, onboarding fees apply, and agency client features were not stated.
We compared each option with HubSpot on price, scope, and public ratings, so you can see what you would gain and give up by switching. Count your seats and the features you need first.
The three alternatives below are the usual comparisons: a simpler pipeline CRM, an agency platform, and a client-management tool.
The shortlist is Pipedrive, HighLevel, HoneyBook. The table puts them next to HubSpot.
| Tool | Editorial score | Review-site ratings | Pricing | Best for |
|---|---|---|---|---|
| HubSpot | 4.4 / 5 | G2 4.4 | Free tools for up to 2 users. Sales Hub Starter $7 and Professional $90 per seat per month on annual billing ($20 and $100 monthly); Enterprise starts at $150 per seat. | Small teams to enterprises |
| Pipedrive | 4.2 / 5 | G2 4.3 | Lite $14, Growth $39, Premium $59 and Ultimate $79 per seat per month on annual billing, with a 14-day free trial. | Small to mid-size teams |
| HighLevel | 4.4 / 5 | G2 4.6 | 14-day free trial. Starter $97, Unlimited $297 and Agency Pro $497 per month; annual billing is cheaper. | Small to large agencies |
| HoneyBook | 4.1 / 5 | G2 4.5 | 30-day free trial. Starter $29, Essentials $49 and Premium $109 per month, billed yearly. | Freelancers and very small teams |
Why do agencies look for HubSpot alternatives?
Agencies usually look beyond HubSpot for lower cost, flat pricing, or white-label software.
Others want a simpler tool without onboarding fees.
Common limitations of HubSpot
- Professional costs $90 per seat per month and requires a one-time $1,500 onboarding fee.
- Enterprise requires a one-time $3,500 onboarding fee.
- Advanced SAML SSO is enterprise tier only.
- Client accounts and multi-account features for agencies were not stated.
Is Pipedrive a good HubSpot alternative for agencies?
Pipedrive is a simpler deal CRM that costs far less per seat, with automations from Growth. It covers less than HubSpot.
Pipedrive is a sales CRM for managing leads, deals and pipelines with email sync, automations, forecasting, AI reports and more than 500 integrations. It sells four per-seat plans, Lite to Ultimate, each with a free 14-day trial.
Who it suits: Agencies and small sales teams that want a simple, affordable pipeline CRM focused on deals.
Pipedrive pros
- Plans from $14 per seat per month on annual billing, with a free 14-day trial.
- More than 500 integrations including Zapier, Zoom and Lemlist.
- Automations, email sync with tracking and forecasting from Growth.
- Contracts and e-signatures on Premium.
Pipedrive cons
- Monthly-billing prices were not shown on the pricing page.
- Security certifications, SSO and 2FA details were not found (the security page returned an error).
- Mobile app availability and plan-by-plan support were not stated.
- Pipeline-centric, with less built-in marketing and client management than all-in-one tools.
Is HighLevel a good HubSpot alternative for agencies?
HighLevel is a white-label agency platform with unlimited users and contacts, sub-accounts, and SaaS mode at flat prices.
HighLevel (GoHighLevel) is an agency platform that combines CRM, funnels, automation, messaging and reputation tools with sub-accounts, snapshots, white-labeling and a SaaS mode that lets agencies resell the software. Every plan has unlimited contacts and users, 24/7 support and a 14-day trial.
Who it suits: Agencies that want one white-label platform to run client marketing and automation and to resell as their own software.
HighLevel pros
- Unlimited contacts and users on every plan, with 24/7 support listed.
- Starter at $97 a month with 3 sub-accounts; Unlimited at $297 with unlimited sub-accounts.
- Agency Pro adds SaaS Mode, automated sub-account creation and rebilling with markup.
- A snapshot library of pre-built accounts and a white-labeled web app.
HighLevel cons
- Paid add-ons include HIPAA at $297 a month, premium support at $500 a month and a white-label mobile app at $497 a month.
- SOC 2, GDPR, SSO and 2FA were not stated on the pages checked.
- An integration count was not stated.
- Starter is limited to 3 sub-accounts.
Is HoneyBook a good HubSpot alternative for agencies?
HoneyBook handles proposals, contracts, and payments for solo and small teams. It is not a sales pipeline CRM.
HoneyBook is a client management platform with proposals, contracts, invoices and payments, a client portal, scheduling, automations and an AI assistant. It sells Starter, Essentials and Premium plans billed yearly, with a 30-day free trial.
Who it suits: Freelancers, creative studios and very small agencies that want proposals, contracts and payments in one place.
HoneyBook pros
- Unlimited clients and projects on every plan.
- Proposals, contracts, invoices, payments and a client portal from $29 a month billed yearly.
- Essentials adds a scheduler, automations and QuickBooks Online integration.
- A 30-day free trial.
HoneyBook cons
- Essentials allows only 2 team members and Premium unlocks unlimited team members.
- Monthly-billing prices were not shown; prices are stated as billed yearly.
- Lead forms are capped at 2 on Starter and 10 on Essentials.
- Security, support hours and mobile detail were not stated on the pricing page.
What is the quick verdict on each HubSpot alternative?
If you only have a minute, this table gives our verdict on each alternative to HubSpot, based on the research above.
| Tool | Verdict | Editorial score |
|---|---|---|
| Pipedrive | A clear, affordable deal-focused CRM, with pricing well below HubSpot at each tier. Pricing is per seat on annual billing, monthly prices were not shown, and security, mobile and support detail was thin on the pages checked. | 4.2 / 5 |
| HighLevel | The most agency-specific CRM here, with unlimited users and contacts, sub-accounts, snapshots, rebilling and SaaS mode at flat prices. Many useful features are paid add-ons, and security and compliance detail was not stated on the pages checked. | 4.4 / 5 |
| HoneyBook | A polished, easy client-management tool for solo and small service businesses, with flat prices and unlimited clients on every plan. It is not a sales pipeline CRM for larger agencies, team seats are limited below Premium, and monthly prices were not shown. | 4.1 / 5 |
How much do HubSpot and its alternatives cost?
HubSpot Sales Hub Starter costs $7 per seat per month and Professional $90. Pipedrive Growth costs $39 per seat, HighLevel Starter costs $97 a month, and HoneyBook Starter costs $29 a month billed yearly.
| Tool | Pricing summary |
|---|---|
| HubSpot | Free tools for up to 2 users. Sales Hub Starter $7 and Professional $90 per seat per month on annual billing ($20 and $100 monthly); Enterprise starts at $150 per seat. |
| Pipedrive | Lite $14, Growth $39, Premium $59 and Ultimate $79 per seat per month on annual billing, with a 14-day free trial. |
| HighLevel | 14-day free trial. Starter $97, Unlimited $297 and Agency Pro $497 per month; annual billing is cheaper. |
| HoneyBook | 30-day free trial. Starter $29, Essentials $49 and Premium $109 per month, billed yearly. |
What do reviewers say about HubSpot and its alternatives?
Review-site scores are a useful signal for how happy teams are after the first few months. They are snapshots from October 2026, and review counts differ widely between tools.
| Tool | Source | Rating | Number of reviews |
|---|---|---|---|
| HubSpot | G2 | 4.4 / 5 | 14,365 |
| Pipedrive | G2 | 4.3 / 5 | 5,085 |
| HighLevel | G2 | 4.6 / 5 | 653 |
| HoneyBook | G2 | 4.5 / 5 | 250 |
Which HubSpot alternative suits which kind of agency?
The right pick depends mostly on team size, how clients interact with the tool, and whether you need money data. This table maps common situations to a recommendation.
| Agency situation | Best pick | Why |
|---|---|---|
| Small sales teams | Pipedrive | A simpler, cheaper pipeline. |
| Agencies | HighLevel | White-label agency software. |
| Solo operators | HoneyBook | Client proposals and payments. |
How hard is it to switch away from HubSpot?
Export contacts, companies, and deals from HubSpot as CSV before you leave. Activity history may not transfer.
Rebuild pipelines and automations in the new tool.
Move the sales team in one step and keep the old CRM read-only for a month.
Before you leave HubSpot
- List the properties and pipelines you use.
- Check integrations you rely on.
- Compare per-seat and flat pricing.
- Export data.
- Overlap for a sales cycle.
How do you choose the right HubSpot alternative?
Decide whether per-seat or flat pricing suits your team.
Check whether you need white-label software.
A quick decision guide
- Choose Pipedrive for a simpler, cheaper pipeline.
- Choose HighLevel for white-label agency software.
- Choose HoneyBook for solo client management.
- Stay with HubSpot for a mainstream CRM and integrations.
- Trial two tools with your real pipeline.
Frequently asked questions
- What is the best HubSpot alternative?
- Pipedrive for a simpler CRM, HighLevel for white-label agency software, and HoneyBook for solo client management.
- Why do agencies look beyond HubSpot?
- Cost at Professional, onboarding fees, and no white-label option.
- Which alternative is cheapest?
- Pipedrive Lite and HoneyBook Starter start lowest.
- Which alternative has unlimited users?
- HighLevel.
- Is there a free HubSpot CRM?
- Yes, for up to two users.
Sources
Prices, plan limits, and ratings were gathered in October 2026 from:
- HubSpot pricing page
- Pipedrive pricing page
- HighLevel pricing page
- HoneyBook pricing page