Alternatives
Best MailerLite Alternatives for Agencies (2026)
By Red Kite Search Agency Created Updated 7 min read
Summary
MailerLite is a solid choice, but it does not fit every agency. Mailchimp: Email marketing and automation for small businesses. Brevo: Email, SMS and WhatsApp marketing with transactional email and CRM. GetResponse: Email, automation, landing pages and webinars, with rebranding on the custom MAX plan. Prices and ratings below were checked in October 2026.
What are the best MailerLite alternatives for agencies in 2026?
MailerLite is affordable, but there is no agency model and each client is billed separately.
We compared each option with MailerLite on price, scope, and public ratings.
The three alternatives below are a market leader, a send-based pricing tool and a broader platform.
The shortlist is Mailchimp, Brevo, GetResponse. The table puts them next to MailerLite.
| Tool | Editorial score | Review-site ratings | Pricing | Best for |
|---|---|---|---|---|
| MailerLite | 4.2 / 5 | No review-site rating found | Prices at 500 subscribers. Free $0 for 250 subscribers. Growing Business $12 monthly or $10.80 billed yearly. Advanced $25 monthly or $22.50 billed yearly. Enterprise is custom. Each account needs its own plan and billing. | Freelancers to small agencies |
| Mailchimp | 4.1 / 5 | G2 4.4 | Free for 250 contacts. Essentials $13, Standard $20 and Premium $350 a month at the smallest contact tier (500 contacts, 10,000 for Premium); prices rise with contacts. | Small teams to mid-size |
| Brevo | 4.2 / 5 | G2 4.5 | Free plan. Starter $8.08, Standard $16.17 and Professional $449.08 a month on annual billing ($9, $18 and $499 monthly); Enterprise from $2,499 a month. | Small to enterprise teams |
| GetResponse | 4 / 5 | G2 4.3 | At 1,000 contacts. Free $0 with a 14-day premium trial. Email Marketing $19 monthly or $15.58 billed yearly (3 users). Marketing Automation $59 monthly or $48.38 yearly (5 users). Ecommerce Marketing $69 monthly or $56.58 yearly (5 users). MAX is custom. | Small agencies to mid-size teams |
Why do agencies look for MailerLite alternatives?
Agencies usually look beyond MailerLite for sub-accounts, white label, or deeper automation.
Others want a visible review score.
A fair test is to run one real client list through each option for two weeks. Track setup time, how often the team got stuck, and whether the campaigns were good enough to send without rework. Real use shows differences that feature lists hide.
Cost behaves differently in each tool. Some charge per account with subscriber tiers, some per user, and some have agency plans. Count what you will really use over twelve months, including a separate plan for each client, before you compare headline prices.
Think about the client side. Clients judge your agency by the campaigns and reports they receive, so look at the finished email and the reporting as a client would, and check what a client can see, change, or break.
Finally, plan the move. Export your lists, suppression data and templates, rebuild automations one at a time, and warm up sending gradually so deliverability does not suffer during the switch.
Common limitations of MailerLite
- No agency plan, sub-accounts or multi-account discounts: each account needs its own plan and billing.
- Prices rise with subscriber count, so each client list is priced separately.
- Free plan limits are tight: 1 website, 1 landing page and 3 active forms.
- Security certifications and a mobile app were not stated.
Is Mailchimp a good MailerLite alternative for agencies?
Mailchimp is the best-known tool, with a large G2 base and a free plan.
Mailchimp is an email marketing platform with campaigns, automation flows, pop-up forms, templates and more than 300 integrations. It sells Free, Essentials, Standard and Premium plans priced by contact count, with a 14-day trial on paid plans.
Who it suits: Agencies that run newsletters and simple automation for small-business clients and want a familiar, easy tool.
Mailchimp pros
- A free plan for up to 250 contacts and 500 sends a month.
- Entry paid plans from $13 a month for 500 contacts, with 24/7 email and chat support.
- More than 300 integrations and 100+ pre-built templates.
- SOC 2 reports, ISO 27001 and 2FA; enterprise SSO on Premium.
Mailchimp cons
- Prices scale with contacts and the stated figures are for the smallest tier.
- Free has no automation, and Essentials limits flows to 4 steps.
- Premium costs $350 a month from 10,000 contacts.
- Data is hosted in US data centers, and client accounts for agencies were not stated.
Is Brevo a good MailerLite alternative for agencies?
Brevo prices by emails sent and has a free plan.
Brevo is a customer platform with email marketing, SMS, WhatsApp, marketing automation, transactional email and sales tools. It has a free plan with 300 emails a day and priced plans by send volume, from Starter to Professional and Enterprise.
Who it suits: Agencies that want low-cost email with SMS and transactional sending, especially for EU-focused clients.
Brevo pros
- A free plan with 300 emails a day and transactional email features on every plan.
- Starter from $8.08 a month on annual billing.
- Unlimited automated multi-step workflows from Standard.
- Email, SMS and WhatsApp channels, with 150+ integrations.
Brevo cons
- Professional costs $449.08 a month on annual billing and Enterprise starts at $2,499 a month.
- Starter has basic reporting and no marketing automation.
- Security certifications and hosting regions were not captured (the security page returned an error).
- Only Professional lists phone support, and a mobile app was not stated.
Is GetResponse a good MailerLite alternative for agencies?
GetResponse adds webinars, landing pages, and a custom MAX plan with rebranding.
GetResponse combines email marketing, automation, landing pages, webinars and ecommerce tools. It sells a Free plan, Email Marketing, Marketing Automation and Ecommerce Marketing plans priced by contacts, and a custom MAX plan with unlimited users and rebranding options.
Who it suits: Agencies that want email, automation, landing pages and webinars in one tool.
GetResponse pros
- Email Marketing costs $19 a month, or $15.58 billed yearly, at 1,000 contacts with 3 users.
- Marketing Automation costs $59 monthly, or $48.38 billed yearly, with 5 users.
- MAX offers unlimited users and rebranding options.
- G2 shows 4.3 from 1,147 reviews.
GetResponse cons
- No agency or client-account plan; rebranding is on custom MAX.
- Free is limited: webinars of 10 people, a GetResponse badge and 1,000 landing page visitors.
- Prices at 1,000 contacts rise with list size.
- Security certifications and a mobile app were not stated.
What is the quick verdict on each MailerLite alternative?
If you only have a minute, this table gives our verdict on each alternative to MailerLite, based on the research above.
| Tool | Verdict | Editorial score |
|---|---|---|
| Mailchimp | A familiar, easy email tool with a free plan and 300+ integrations. Prices rise with your contact count, automation and seats are limited on lower plans, servers are US-only, and Mailchimp does not offer client accounts for agencies. | 4.1 / 5 |
| Brevo | A low-cost email platform with transactional email on every plan and SMS and WhatsApp channels. Prices are by send volume and automation starts on Standard, and security detail was not captured because its security page returned an error. | 4.2 / 5 |
| GetResponse | A broad, reasonably priced platform with webinars and landing pages included, and 3 to 5 users on standard plans. There is no agency plan: rebranding sits on the custom MAX plan, and each client needs its own account. | 4 / 5 |
How much do MailerLite and its alternatives cost?
MailerLite Growing Business costs $12 a month at 500 subscribers. Mailchimp Essentials costs $13 a month, Brevo Starter costs $8.08 a month billed yearly, and GetResponse Email Marketing costs $19 a month at 1,000 contacts.
| Tool | Pricing summary |
|---|---|
| MailerLite | Prices at 500 subscribers. Free $0 for 250 subscribers. Growing Business $12 monthly or $10.80 billed yearly. Advanced $25 monthly or $22.50 billed yearly. Enterprise is custom. Each account needs its own plan and billing. |
| Mailchimp | Free for 250 contacts. Essentials $13, Standard $20 and Premium $350 a month at the smallest contact tier (500 contacts, 10,000 for Premium); prices rise with contacts. |
| Brevo | Free plan. Starter $8.08, Standard $16.17 and Professional $449.08 a month on annual billing ($9, $18 and $499 monthly); Enterprise from $2,499 a month. |
| GetResponse | At 1,000 contacts. Free $0 with a 14-day premium trial. Email Marketing $19 monthly or $15.58 billed yearly (3 users). Marketing Automation $59 monthly or $48.38 yearly (5 users). Ecommerce Marketing $69 monthly or $56.58 yearly (5 users). MAX is custom. |
What do reviewers say about MailerLite and its alternatives?
Review-site scores are a useful signal for how happy teams are after the first few months. They are snapshots from October 2026, and review counts differ widely between tools.
| Tool | Source | Rating | Number of reviews |
|---|---|---|---|
| Mailchimp | G2 | 4.4 / 5 | 5,436 |
| Brevo | G2 | 4.5 / 5 | 2,768 |
| GetResponse | G2 | 4.3 / 5 | 1,147 |
Which MailerLite alternative suits which kind of agency?
The right pick depends mostly on team size, how clients interact with the tool, and whether you need money data. This table maps common situations to a recommendation.
| Agency situation | Best pick | Why |
|---|---|---|
| Familiar tool | Mailchimp | Large ecosystem. |
| Send-based pricing | Brevo | Free plan. |
| Broad platform | GetResponse | Webinars and pages. |
How hard is it to switch away from MailerLite?
Export your subscribers, groups, and unsubscribes from MailerLite before you leave.
Rebuild automations and templates in the new tool.
Warm up sending gradually and keep MailerLite until the new setup is tested.
Before you leave MailerLite
- List automations.
- Export subscribers.
- Compare cost per list.
- Rebuild templates.
- Warm up sending.
How do you choose the right MailerLite alternative?
Count client accounts.
Compare cost per client list.
A quick decision guide
- Choose Mailchimp for the best-known tool.
- Choose Brevo for send-based pricing.
- Choose GetResponse for webinars.
- Stay with MailerLite for price.
- Test each on one list.
Frequently asked questions
- What is the best MailerLite alternative?
- Mailchimp for familiarity, Brevo for send-based pricing, and GetResponse for breadth.
- Why do agencies look beyond MailerLite?
- No agency model.
- Which alternative is cheapest?
- Brevo Starter is among the lowest.
- Does MailerLite have a free plan?
- Yes.
- Which has the most G2 reviews?
- Mailchimp.
Sources
Prices, plan limits, and ratings were gathered in October 2026 from:
- MailerLite pricing page
- Mailchimp pricing page
- Brevo pricing page
- GetResponse pricing page