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Canva vs Figma for Agencies (2026): Which Is Better?
By Red Kite Search Agency Created Updated 7 min read
Summary
Choose Canva for fast, on-brand graphics that clients can edit. Choose Figma for interface design, prototypes, and design systems. Prices and ratings were checked in October 2026.
Canva vs Figma: which is better for agencies in 2026?
Canva and Figma are the two design tools agencies most often compare. Canva is quick and template-led. Figma is for professional interface and system design.
We compared price, collaboration, and ratings.
| Tool | Editorial score | Review-site ratings | Pricing | Best for |
|---|---|---|---|---|
| Canva | 4.5 / 5 | G2 4.7 | Free plan. Pro $144 a year for one person and Business $250 a year per person, with yearly billing selected (save from 16%); Enterprise is quoted. | Individuals to enterprises |
| Figma | 4.5 / 5 | G2 4.7 | Free Starter plan. Professional Full $16, Dev $12 and Collab $3 per month on annual billing; Organization and Enterprise seats cost more. | Freelancers to enterprises |
How do Canva and Figma compare on price?
Canva has a free plan, then Pro at $144 a year for one person and Business at $250 a year per person, with yearly billing selected. Figma has a free Starter plan, then Professional Full seats at $16 per month, Dev seats at $12, and Collab seats at $3 on annual billing.
| Tool | Plan | Price | What stands out |
|---|---|---|---|
| Canva | Free | $0 | Drag-and-drop editor, 1.6M+ templates, 1 Brand Kit with 3 colors, 5 GB storage, up to 20 AI uses a month |
| Canva | Pro | $144 per year (annual billing) | One person; 3.6M+ templates, 141M+ premium assets, 5 Brand Kits, social scheduling, 100 GB storage |
| Canva | Business | $250 per year (annual billing) | Per person; 100 Brand Kits and approvals, team admin tools, 500 GB storage, 20x the free AI allowance |
| Canva | Enterprise | Let's talk | SSO and SCIM, custom apps, 1,000 Brand Kits with tiered approvals, priority support, 1 TB storage |
| Figma | Starter | $0 | Free limited access; unlimited drafts, UI kits and templates, 150 AI credits a day up to 500 a month |
| Figma | Professional Full seat | $16 per seat per month (annual billing) | Unlimited files and projects, team libraries, Dev Mode and MCP server, 3,000 AI credits a month |
| Figma | Professional Dev seat | $12 per seat per month (annual billing) | Dev Mode, FigJam, Slides and Specs |
| Figma | Professional Collab seat | $3 per seat per month (annual billing) | FigJam, Slides and Buzz |
| Figma | Organization Full seat | $55 per seat per month (annual billing) | Shared libraries and fonts, centralized admin, publish across teams, branching and merging |
| Figma | Enterprise Full seat | $90 per seat per month (annual billing) | Custom workspaces, design system theming and APIs, SCIM seat management, guest access controls |
Which costs less?
Canva Pro works out to about $12 a month, close to a Figma Professional Full seat. Canva Business costs more per person, while Figma lets viewers and commenters in for free on paid plans.
Figma seat types add complexity but let you pay less for developers and reviewers.
Count who edits, who builds, and who only reviews, since that mix decides the real bill.
Which is better for clients and non-designers?
Canva, for editing approved designs. Brand Kits and approvals on Business let clients change text and images without breaking the brand. Figma lets clients view and comment for free, but editing needs design skill.
If clients will edit, choose Canva.
Which is better for professional design work?
Figma, for interfaces, prototypes, design systems, and developer handoff with Dev Mode. Canva is not built for component libraries or developer inspection.
Many agencies use Figma for product design and Canva for marketing graphics.
How do Canva and Figma compare on integrations, security, and support?
Beyond price, agencies ask about connections to their other tools, what to tell clients about security, and how quickly they can get help. This is what each vendor states publicly, as checked in October 2026.
| Area | Canva | Figma |
|---|---|---|
| Integrations | Apps and Canva AI connectors are listed; a count was not stated | Community plugins and widgets; Slack, Notion, Jira and Google Workspace named; a count was not stated |
| Security | SOC Type II assurance and ISO 27001 listed on Free and Pro; SSO and SCIM on Enterprise; GDPR was not stated on the pages checked | SAML SSO that can be enforced, with SCIM provisioning on higher plans; SOC 2, ISO 27001 and GDPR were not stated (the trust page returned an error) |
| Support | Free: guides, AI help assistant and limited chat; Pro: tickets and live chat; Enterprise: priority support and a success manager at 150+ seats | Help Center and a support form; entitlements by plan were not stated |
| Apps | Canva Offline is listed; mobile apps were not stated on the pages checked | Figma Make can be used on a mobile device; other platform coverage was not stated |
What are the pros and cons of Canva and Figma?
Here is where each tool helps agencies and where it can get in the way, based on plan details and public feedback.
Canva pros
- A free plan with 1.6M+ templates and 5 GB of storage.
- Pro costs $144 a year for one person, with 5 Brand Kits and social scheduling.
- Business adds 100 Brand Kits, approvals and 500 GB of storage for $250 a year per person.
- Business billing is pay as you grow: you pay only for members who accept invitations.
Canva cons
- Prices are shown per year; monthly prices were not displayed with yearly billing selected.
- Free allows only 20 AI uses a month, and Pro up to 200 Premium AI uses or 20 Ultra uses.
- SSO and SCIM are Enterprise only, with a dedicated success manager at 150 or more seats.
- GDPR, mobile app and a client-specific sharing workflow were not stated.
Figma pros
- Professional Full seats cost $16 per month on annual billing, with Dev seats at $12 and Collab seats at $3.
- On any paid plan, others can view and comment on files without buying extra seats.
- Dev Mode handoff is included on Professional and above.
- SAML SSO and SCIM seat management on the higher plans, and AI add-ons on every plan.
Figma cons
- Pricing is by seat type, and Organization Full seats cost $55 per month.
- Branching and merging are on Organization and Enterprise only.
- Guest access controls are listed only for Enterprise.
- SOC 2, ISO 27001, GDPR and support entitlements were not stated (the trust page returned an error).
What do reviewers say about Canva and Figma?
G2 shows Canva at 4.7 from 7,757 reviews and Figma at 4.7 from 1,594 reviews. Both score the same, and Canva has the far larger base.
| Tool | Source | Rating | Number of reviews |
|---|---|---|---|
| Canva | G2 | 4.7 / 5 | 7,757 |
| Figma | G2 | 4.7 / 5 | 1,594 |
Reviewer themes for Canva
- G2 shows Canva at 4.7 from 7,757 reviews.
- Reviewers value how easy it is for non-designers to produce on-brand work.
- AI Pass add-ons and top-ups cost extra beyond plan allowances.
Reviewer themes for Figma
- G2 shows Figma at 4.7 from 1,594 reviews.
- Reviewers value real-time collaboration and the plugin community.
- AI credits are limited by seat and plan.
How does setup differ between Canva and Figma?
Getting value from either tool depends on how you set it up, and the first steps differ. Here is the practical starting point for each.
Canva: Start on the free plan and build a Brand Kit for one client.
Figma: Start on the free Starter plan, and build one real page or component library.
What should agencies check before choosing between Canva and Figma?
Small details in plans and limits decide whether a tool works in practice. Check these points for each tool during a trial on a real client account.
Before you buy Canva
- Count team members for Business.
- Set up Brand Kits per client.
- Check AI limits against your use.
- Start on the free plan.
Before you buy Figma
- Map who needs Full, Dev, and Collab seats.
- Decide whether you need Organization for branching.
- Ask for security documents.
- Start on the free plan.
How should you test Canva and Figma before deciding?
The fairest test is to run both tools on the same real client account for two weeks, with the same people, and compare the results rather than first impressions.
What to measure
- How long it takes a new team member to be productive in Canva versus Figma.
- How often people open each tool without being reminded.
- Whether the plan you need includes the features you tested, not just the entry price.
- How a client reacts if you invite them to either tool.
- How much time the team spends on notifications, setup, and cleanup each week.
Which should you choose: Canva or Figma?
Choose Canva for fast, on-brand graphics that clients can edit. Choose Figma for interface design, prototypes, and design systems.
Many agencies keep both.
Choose Canva if
- You want clients to edit approved designs.
- You want a free plan and large libraries.
- You want Brand Kits and approvals.
Skip Canva if
- You need professional layout and illustration.
- You need heavy AI use on a low plan.
- You need SSO without Enterprise.
Choose Figma if
- You design interfaces and design systems.
- You want free viewers and comments for clients.
- You want Dev Mode for developer handoff.
Skip Figma if
- You want simple template-led graphics.
- You need security certifications confirmed first.
- You need branching on a small budget.
Frequently asked questions
- Is Canva or Figma better for agencies?
- Canva for quick graphics clients can edit, Figma for interface and system design.
- Which is cheaper?
- They are close per editor, and Figma gives free viewers on paid plans.
- Which has a free plan?
- Both.
- Which has Brand Kits?
- Canva.
- Which has developer handoff?
- Figma, with Dev Mode.
Sources
Prices, plan limits, and ratings were gathered in October 2026 from:
- Canva pricing page
- Figma pricing page
- G2