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HighLevel vs Vendasta for Agencies (2026): Which Is Better?
By Red Kite Search Agency Created Updated 7 min read
Summary
Choose HighLevel for a flat price, unlimited users, and SaaS Mode. Choose Vendasta if you resell marketing products and want a wholesale marketplace. Prices and ratings were checked in October 2026.
HighLevel vs Vendasta: which is better for agencies in 2026?
HighLevel and Vendasta both let agencies white-label software for clients, but they charge differently. HighLevel charges a flat subscription. Vendasta charges a monthly minimum of wholesale spend.
We compared price, white-labeling, and reselling.
| Tool | Editorial score | Review-site ratings | Pricing | Best for |
|---|---|---|---|---|
| HighLevel | 4.4 / 5 | G2 4.6 | 14-day free trial. Starter $97, Unlimited $297 and Agency Pro $497 per month; annual billing is cheaper. | Small to large agencies |
| Vendasta | 4 / 5 | G2 4.5 | Free 14-day trial. Starter $99, Professional $499 and Premium $999 per month as minimum wholesale spend, with a $0 subscription when spend meets the minimum. | Small agencies to large channel partners |
How do HighLevel and Vendasta compare on price?
HighLevel costs $97, $297, or $497 a month. Vendasta shows a $0 subscription against a monthly wholesale minimum of $99, $499, or $999.
| Tool | Plan | Price | What stands out |
|---|---|---|---|
| HighLevel | Starter | $97 per month (monthly billing) | 3 sub-accounts, unlimited contacts and users, 24/7 support; $970 a year billed annually |
| HighLevel | Unlimited | $297 per month (monthly billing) | Unlimited sub-accounts, rebilling phone and email without markup, basic API access; $2,970 a year |
| HighLevel | Agency Pro | $497 per month (monthly billing) | SaaS Mode, automated sub-account creation, rebilling with markup, user and agent reporting, advanced API; $4,970 a year |
| Vendasta | Starter | $99 per month (monthly billing) | $0 subscription with a $99 monthly minimum of wholesale products; 1 team member seat; no contract |
| Vendasta | Professional | $499 per month (monthly billing) | $0 subscription with a $499 monthly minimum; 5 team member seats; one-year contract |
| Vendasta | Premium | $999 per month (monthly billing) | $0 subscription with a $999 monthly minimum; 10 team member seats; one-year contract |
| Vendasta | Custom Enterprise | Custom | Volume pricing; one-year contract |
Which is simpler to price?
HighLevel, with a flat monthly price and unlimited users and contacts. Vendasta depends on how much you resell, because spend on qualifying Vendasta products counts toward the minimum.
If you resell little, Vendasta effectively charges you the minimum anyway.
Third-party marketplace purchases do not count and unused spend does not roll over, so model a typical month before you choose.
Which is better for white-labeling?
Both. HighLevel offers a white-labeled web app, sub-accounts, snapshots, and SaaS Mode, with a branded client app as a paid add-on. Vendasta offers Business App with your logo, renamed products, and a custom domain.
Vendasta adds a wholesale marketplace, and HighLevel adds rebilling with markup on Agency Pro.
Check how clients will actually log in and what they see. A portal that carries your brand throughout, from the login page to the emails, is worth more to a reseller than a longer feature list.
Which has more team and support capacity?
HighLevel includes unlimited users and 24/7 support on every plan. Vendasta includes one, five, or ten team seats by plan, with 24/7 support described on its site and unlimited client portal users.
Vendasta states a SOC 2 badge and Trust Center, while HighLevel did not state SOC 2.
If your clients are regulated or ask for security questionnaires, that difference may decide the choice, so request documents from both vendors before you build processes on either platform.
How do HighLevel and Vendasta compare on integrations, security, and support?
Beyond price, agencies ask about connections to their other tools, what to tell clients about security, and how quickly they can get help. This is what each vendor states publicly, as checked in October 2026.
| Area | HighLevel | Vendasta |
|---|---|---|
| Integrations | An integration count was not stated; the page shows an included integrations section | 50 or more tools; Zapier and webhooks for others |
| Security | SOC 2, GDPR, SSO and 2FA were not stated on the pages checked; HIPAA compliance is an optional paid add-on | A SOC 2 badge and a Trust Center are shown; GDPR information is linked; Further certification and control detail was not stated |
| Support | 24/7 support is included on every plan; premium support is a paid add-on | 24/7 support, email, chat and phone, an online academy, weekly webinars and a community |
| Apps | A HighLevel mobile app is included; a branded client app and a white-label app are paid add-ons | Mobile apps were not stated |
What are the pros and cons of HighLevel and Vendasta?
Here is where each tool helps agencies and where it can get in the way, based on plan details and public feedback.
HighLevel pros
- Unlimited contacts and users on every plan, with 24/7 support listed.
- Starter at $97 a month with 3 sub-accounts; Unlimited at $297 with unlimited sub-accounts.
- Agency Pro adds SaaS Mode, automated sub-account creation and rebilling with markup.
- A snapshot library of pre-built accounts and a white-labeled web app.
HighLevel cons
- Paid add-ons include HIPAA at $297 a month, premium support at $500 a month and a white-label mobile app at $497 a month.
- SOC 2, GDPR, SSO and 2FA were not stated on the pages checked.
- An integration count was not stated.
- Starter is limited to 3 sub-accounts.
Vendasta pros
- Business App is a white-label client portal with your logo, product names and a custom domain.
- $0 subscription when qualifying Vendasta product spend meets the monthly minimum.
- A marketplace of products to resell at wholesale prices.
- SOC 2 badge, a Trust Center, 24/7 support and 50 or more integrations.
Vendasta cons
- Starter has a $99 monthly minimum and the higher plans require one-year contracts.
- Third-party marketplace purchases do not count toward the minimum, and unused spend does not roll over.
- Plans include only 1, 5 or 10 team member seats.
- Mobile app and detailed security controls were not stated.
What do reviewers say about HighLevel and Vendasta?
G2 shows HighLevel at 4.6 from 653 reviews and the Vendasta AI Platform at 4.5 from 554 reviews. HighLevel scores slightly higher.
| Tool | Source | Rating | Number of reviews |
|---|---|---|---|
| HighLevel | G2 | 4.6 / 5 | 653 |
| Vendasta | G2 | 4.5 / 5 | 554 |
Reviewer themes for HighLevel
- G2 shows HighLevel at 4.6 from 653 reviews.
- Reviewers call it a one-stop solution for CRM and automation that suits small, medium and large businesses.
- Some new users find the amount of functionality overwhelming at first.
Reviewer themes for Vendasta
- G2 shows the Vendasta AI Platform at 4.5 from 554 reviews.
- G2 data shows 74% of reviewers give five stars.
- Reviewers highlight robust AI tools and efficiency gains.
How does setup differ between HighLevel and Vendasta?
Getting value from either tool depends on how you set it up, and the first steps differ. Here is the practical starting point for each.
HighLevel: Use the 14-day trial to build one sub-account from a snapshot for a real client.
Vendasta: Use the free trial to set up Business App with your branding and one client.
What should agencies check before choosing between HighLevel and Vendasta?
Small details in plans and limits decide whether a tool works in practice. Check these points for each tool during a trial on a real client account.
Before you buy HighLevel
- Count sub-accounts you need.
- Price the add-ons you want.
- Check compliance needs for each client.
- Use the 14-day trial on one client.
Before you buy Vendasta
- Estimate monthly Vendasta product spend.
- Check which products count toward the minimum.
- Review the contract terms.
- Use the free trial.
How should you test HighLevel and Vendasta before deciding?
The fairest test is to run both tools on the same real client account for two weeks, with the same people, and compare the results rather than first impressions.
What to measure
- How long it takes a new team member to be productive in HighLevel versus Vendasta.
- How often people open each tool without being reminded.
- Whether the plan you need includes the features you tested, not just the entry price.
- How a client reacts if you invite them to either tool.
- How much time the team spends on notifications, setup, and cleanup each week.
Which should you choose: HighLevel or Vendasta?
Choose HighLevel for a flat price, unlimited users, and SaaS Mode. Choose Vendasta if you resell marketing products and want a wholesale marketplace.
Most agencies that do not resell will prefer HighLevel.
Choose HighLevel if
- You want white-label software for many clients.
- You want unlimited users and contacts.
- You may resell the platform.
Skip HighLevel if
- You need published SOC 2 and SSO.
- You want a simple sales CRM.
- You cannot invest in setup and training.
Choose Vendasta if
- You resell marketing products to local businesses.
- You want a white-label client portal.
- You want wholesale marketplace pricing.
Skip Vendasta if
- You mostly deliver services.
- You want a flat subscription.
- You need more than a few team seats on a low plan.
Frequently asked questions
- Is HighLevel or Vendasta better?
- HighLevel for flat pricing and unlimited users, Vendasta for reselling with a marketplace.
- Which has unlimited users?
- HighLevel.
- Which has a wholesale marketplace?
- Vendasta.
- Which states SOC 2?
- Vendasta shows a SOC 2 badge.
- Do both have free trials?
- Yes, 14 days each.
Sources
Prices, plan limits, and ratings were gathered in October 2026 from:
- HighLevel pricing page
- Vendasta pricing page
- G2