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Loom vs Zoom for Agencies (2026): Which Is Better?
By Red Kite Search Agency Created Updated 7 min read
Summary
Choose Loom for short async videos that replace status calls. Choose Zoom for live meetings, workshops, and webinars. Prices and ratings were checked in October 2026.
Loom vs Zoom: which is better for agencies in 2026?
Loom and Zoom both use video, but for different moments. Loom is for recorded, asynchronous explanations. Zoom is for live calls and workshops.
We compared price, limits, and client experience.
| Tool | Editorial score | Review-site ratings | Pricing | Best for |
|---|---|---|---|---|
| Loom | 4.3 / 5 | G2 4.7 | Free Starter plan. Business $18 and Business + AI $24 per user per month on monthly billing; Enterprise is quoted. | Individuals to enterprises |
| Zoom | 4.3 / 5 | G2 4.5 | Free Basic plan. Pro $14.16 and Business $18.33 per user per month billed annually (saves up to 16%); Enterprise is quoted. | Individuals to enterprises |
How do Loom and Zoom compare on price?
Loom has a free Starter plan, then Business at $18 and Business + AI at $24 per user per month on monthly billing. Zoom has a free Basic plan, then Pro at $14.16 and Business at $18.33 per user per month with annual billing selected.
| Tool | Plan | Price | What stands out |
|---|---|---|---|
| Loom | Starter | $0 per user per month (monthly billing) | 25 videos, 5-minute screen recordings, unlimited meeting length, transcripts in 50+ languages |
| Loom | Business | $18 per user per month (monthly billing) | Unlimited videos and recording time, basic editing, remove Loom branding, password protection, upload and download |
| Loom | Business + AI | $24 per user per month (monthly billing) | Business plus auto-video enhancement, advanced editing, video-to-text automation, auto-meeting notes and recaps, admin insights |
| Loom | Enterprise | Custom | SSO (SAML), SCIM, Salesforce integration, 99.95% uptime SLA, EBA compliance, dedicated account manager |
| Zoom | Basic | $0 | 40-minute meetings, 100 participants, 3 AI meeting summaries a month, 3 whiteboards |
| Zoom | Pro | $14.16 per user per month (annual billing) | 30-hour meetings, 100 participants, unlimited My Notes and meeting summaries, Zoom Mail and Calendar, cloud storage |
| Zoom | Business | $18.33 per user per month (annual billing) | Pro plus 300 participants, company branding and vanity URLs, scheduler, SSO and managed domains, multi-region storage, device management |
| Zoom | Enterprise | Talk to sales | 1,000 participants, advanced data governance, add-ons |
Which costs less?
Zoom Pro costs less per user than Loom Business, and its free plan covers live calls. Loom Starter is free but limited to 25 videos and five-minute screen recordings.
Many agencies use both free plans and upgrade only the people who need more.
Count how many hours of meetings a recorded video could replace, since that is where Loom earns its price.
Which is better for client communication?
It depends on the moment. Loom suits updates, feedback, and walkthroughs that a client can watch on their own time. Zoom suits kickoffs, workshops, and decisions that need discussion.
Clients already know how to join a Zoom link, while a Loom link just opens a video.
Which has better AI and security?
Both offer AI notes and summaries. Loom adds them on Business + AI, while Zoom includes unlimited summaries from Pro. Zoom lists end-to-end encryption on every plan, and Loom states aligned SOC 2 and ISO 27001 frameworks through Atlassian without certifications for the product itself.
Ask both vendors for documents before you record sensitive client content.
How do Loom and Zoom compare on integrations, security, and support?
Beyond price, agencies ask about connections to their other tools, what to tell clients about security, and how quickly they can get help. This is what each vendor states publicly, as checked in October 2026.
| Area | Loom | Zoom |
|---|---|---|
| Integrations | Slack, Jira, Confluence, GitHub, Gmail and Upwork; embeds for Notion, FigJam, Intercom and Zendesk; Salesforce on Enterprise | Zoom Marketplace with thousands of apps; Microsoft, Google, Salesforce, ServiceNow and HubSpot named; a count was not stated |
| Security | The security page says Atlassian controls align to SOC 2 and ISO 27001 frameworks; certifications for Loom itself were not explicitly stated; SSO and SCIM through Atlassian Guard on Enterprise; GDPR and HIPAA were not stated | End-to-end encryption for meetings and GDPR controls on every plan; SAML SSO on Business and above; regional data centers on Pro and above; SOC 2, ISO 27001 and HIPAA were not stated on the pages checked |
| Support | Business and Business + AI: priority support; Enterprise: dedicated support and account manager | Knowledge base, community and a virtual agent on every plan; live chat over $10 a month and live phone over $200 a month |
| Apps | Desktop, iPhone and Android apps and a Chrome extension | iOS and Android apps |
What are the pros and cons of Loom and Zoom?
Here is where each tool helps agencies and where it can get in the way, based on plan details and public feedback.
Loom pros
- A free Starter plan with 25 videos and unlimited meeting length.
- Business costs $18 per user per month for unlimited videos and recording time, with password protection and custom branding.
- Business + AI adds auto-meeting notes and recaps, video-to-text automation and advanced editing at $24 per user per month.
- Viewer insights on every plan, desktop, mobile and Chrome extension apps, and integrations with Slack, Jira, Confluence, GitHub, Gmail and Notion.
Loom cons
- Starter caps videos at 25 and screen recordings at 5 minutes.
- Prices shown are monthly billing; yearly billing saves up to 17% but the price was not displayed.
- SSO, SCIM and EBA compliance are Enterprise only, and SOC 2 and GDPR were not explicitly stated for Loom itself.
- Starter has no stated support, and password protection starts on Business.
Zoom pros
- A free Basic plan with 100 participants and 40-minute meetings.
- Pro from $14.16 per user per month billed annually, with 30-hour meetings and unlimited AI meeting summaries.
- Business adds 300 participants, branded experience, SSO and managed domains.
- End-to-end encryption and GDPR controls on every plan, with iOS and Android apps.
Zoom cons
- Basic meetings are limited to 40 minutes and 3 AI summaries a month.
- Live chat support needs a subscription over $10 a month and live phone support over $200 a month with a Premier Support Package.
- Business costs $18.33 per user per month; SSO is Business and above.
- SOC 2, ISO 27001, HIPAA and an integration count were not stated on the pages checked.
What do reviewers say about Loom and Zoom?
G2 shows Loom at 4.7 from 2,415 reviews and Zoom Workplace at 4.5 from 56,411 reviews. Loom scores higher and Zoom has the far larger base.
| Tool | Source | Rating | Number of reviews |
|---|---|---|---|
| Loom | G2 | 4.7 / 5 | 2,415 |
| Zoom | G2 | 4.5 / 5 | 56,411 |
Reviewer themes for Loom
- G2 shows Loom at 4.7 from 2,415 reviews.
- Reviewers value how quickly they can record and share a clear explanation.
- G2 lists the Atlassian Loom product separately from a small legacy listing.
Reviewer themes for Zoom
- G2 shows Zoom Workplace at 4.5 from 56,411 reviews.
- Reviewers value reliable video and easy meeting setup.
- G2 shows by far the largest review base in this group.
How does setup differ between Loom and Zoom?
Getting value from either tool depends on how you set it up, and the first steps differ. Here is the practical starting point for each.
Loom: Start on the free plan and record one short walkthrough for a real client.
Zoom: Start on Basic for short calls, and test your client link and audio setup.
What should agencies check before choosing between Loom and Zoom?
Small details in plans and limits decide whether a tool works in practice. Check these points for each tool during a trial on a real client account.
Before you buy Loom
- Decide whether you need password protection.
- Set a house length for videos.
- Check Business versus Business + AI.
- Start on the free plan.
Before you buy Zoom
- Decide whether 40 minutes is enough.
- Price webinar and phone add-ons.
- Check where AI notes are stored.
- Start on the free plan.
How should you test Loom and Zoom before deciding?
The fairest test is to run both tools on the same real client account for two weeks, with the same people, and compare the results rather than first impressions.
What to measure
- How long it takes a new team member to be productive in Loom versus Zoom.
- How often people open each tool without being reminded.
- Whether the plan you need includes the features you tested, not just the entry price.
- How a client reacts if you invite them to either tool.
- How much time the team spends on notifications, setup, and cleanup each week.
Which should you choose: Loom or Zoom?
Choose Loom for short async videos that replace status calls. Choose Zoom for live meetings, workshops, and webinars.
Most agencies use both.
Choose Loom if
- You want to replace status calls with short videos.
- You want viewer insights on every plan.
- You want a free plan to start.
Skip Loom if
- You need long recordings on the free plan.
- You need SOC 2 and GDPR confirmed first.
- You need monthly and yearly prices shown.
Choose Zoom if
- You run client calls and workshops.
- You want end-to-end encryption on every plan.
- You want AI meeting notes.
Skip Zoom if
- You need SOC 2 detail confirmed first.
- You want live support on a free plan.
- You need monthly prices shown up front.
Frequently asked questions
- Is Loom or Zoom better?
- Loom for async videos, Zoom for live meetings.
- Which is cheaper?
- Zoom Pro costs less per user.
- Which has a free plan?
- Both.
- Which has AI notes?
- Both.
- Can I use both?
- Yes.
Sources
Prices, plan limits, and ratings were gathered in October 2026 from:
- Loom pricing page
- Zoom pricing page
- G2