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Make vs Zapier for Agencies (2026): Which Is Better?
By Red Kite Search Agency Created Updated 7 min read
Summary
Choose Make for complex logic, lower cost, and stated security audits. Choose Zapier for the widest app coverage and the easiest setup. Prices and ratings were checked in October 2026.
Make vs Zapier: which is better for agencies in 2026?
Make and Zapier are the two automation tools agencies compare most. Zapier is the easiest and has the most apps. Make is cheaper per run and better at complex logic.
We compared price, power, security, and reviews.
| Tool | Editorial score | Review-site ratings | Pricing | Best for |
|---|---|---|---|---|
| Make | 4.4 / 5 | G2 4.6 | Free for 1,000 credits a month. At 10,000 credits a month on annual billing, Core costs $12, Pro $21 and Teams $38 a month; Enterprise is custom. | Individuals to enterprises |
| Zapier | 4.4 / 5 | G2 4.5 | Free for 100 tasks a month. Professional from $19.99 and Team from $69 a month on yearly billing (the page says yearly saves 33%); Enterprise is quoted. | Individuals to enterprises |
How do Make and Zapier compare on price?
Make has a free plan with 1,000 credits and costs $12, $21, or $38 a month at 10,000 credits on annual billing. Zapier has a free plan with 100 tasks, and Professional starts from $19.99 and Team from $69 a month on yearly billing.
| Tool | Plan | Price | What stands out |
|---|---|---|---|
| Make | Free | $0 | 1,000 credits a month; visual builder; 3,500+ apps; 15-minute minimum interval |
| Make | Core | $12 per month (annual billing) | 10,000 credits tier; unlimited active scenarios; scheduling to the minute; Make API |
| Make | Pro | $21 per month (annual billing) | 10,000 credits tier; priority execution; custom variables; full-text execution log search |
| Make | Teams | $38 per month (annual billing) | 10,000 credits tier; teams and team roles; shareable scenario templates |
| Make | Enterprise | Custom | Custom functions, 24/7 support, overage protection, advanced security, audit logs |
| Zapier | Free | $0 | 100 tasks a month; unlimited Zaps, Tables and Forms; two-step Zaps |
| Zapier | Professional | $19.99 per month (annual billing) | Starting from; multi-step Zaps, unlimited premium apps, webhooks, email and live chat support |
| Zapier | Team | $69 per month (annual billing) | Starting from; 25 users, shared Zaps and folders, shared app connections, SAML SSO, priority support |
| Zapier | Enterprise | Contact for pricing | Unlimited users, advanced admin and app controls, observability, technical account manager, annual task limits |
Which costs less?
Make, for most agency workloads. Its credit tiers give far more runs per dollar, and every plan includes unlimited users, while Zapier charges more as tasks grow and reserves shared workspaces for Team.
Zapier counts every step as a task, so long automations get expensive.
Compare with your real automations. A ten-step workflow run a thousand times a month is a very different bill in each tool.
Which is easier to use?
Zapier, with a simple linear builder and more than 9,000 apps. Make offers a visual canvas with routers and filters, which is more powerful but takes longer to learn.
Non-technical team members usually prefer Zapier.
Which has stronger security evidence?
Make, which states a SOC 2 Type II audit, a public SOC 3 report, an ISO 27001 certified enterprise program, and two-factor authentication on every plan. Zapier lists SAML SSO on Team but its security page returned an error.
Ask Zapier for security documents before you route sensitive client data.
How do Make and Zapier compare on integrations, security, and support?
Beyond price, agencies ask about connections to their other tools, what to tell clients about security, and how quickly they can get help. This is what each vendor states publicly, as checked in October 2026.
| Area | Make | Zapier |
|---|---|---|
| Integrations | More than 3,500 apps, custom apps and a Make API | More than 9,000 apps |
| Security | SOC 2 Type II, a public SOC 3 report and an ISO 27001 enterprise program; GDPR adherence; 2FA on every plan; Enterprise adds SAML2 identity providers, org-wide 2FA enforcement and domain claim; AWS hosting in the EU or North America; AES-256 at rest and TLS 1.2 and 1.3 in transit | SAML SSO on Team and Enterprise; SOC 2, GDPR and data hosting were not stated (the security page returned an error) |
| Support | Free: 90-day expert access; Core and Pro: technical support; Teams: dedicated consultants; Enterprise: 24/7 senior specialists | Professional: email and live chat; Team: priority, 24/7 email and weekday live chat; Enterprise: screen-sharing support and a technical account manager |
| Apps | Mobile apps were not stated | Mobile apps were not stated |
What are the pros and cons of Make and Zapier?
Here is where each tool helps agencies and where it can get in the way, based on plan details and public feedback.
Make pros
- Core from $12 a month for 10,000 credits on annual billing.
- Unlimited users and organization-level sharing on every plan.
- SOC 2 Type II, a public SOC 3 report and an ISO 27001 enterprise program; 2FA on every plan.
- More than 3,500 apps, routers, filters and AI agents.
Make cons
- Prices are shown for the 10,000-credit tier on annual billing and rise with credits; monthly prices were not stated.
- Free allows 1,000 credits a month and a 15-minute minimum interval.
- Teams and team roles start at $38 a month.
- Mobile apps were not stated, and data is hosted in the EU or North America only.
Zapier pros
- More than 9,000 app integrations.
- A free plan with unlimited Zaps and 100 tasks a month.
- Professional from $19.99 a month on yearly billing, with multi-step Zaps, webhooks and live chat.
- Team adds 25 users, shared Zaps and folders, shared app connections and SAML SSO.
Zapier cons
- Prices rise with the monthly task tier and the listed prices are starting prices at the lowest tier.
- Free is limited to two-step Zaps and 100 tasks.
- Team starts at $69 a month and is needed for shared workspaces and SSO.
- Security certifications and mobile apps were not stated; client-specific app connections were not described.
What do reviewers say about Make and Zapier?
G2 shows Make at 4.6 from 376 reviews and Zapier at 4.5 from 2,088 reviews. Make scores higher and Zapier has the far larger base.
| Tool | Source | Rating | Number of reviews |
|---|---|---|---|
| Make | G2 | 4.6 / 5 | 376 |
| Zapier | G2 | 4.5 / 5 | 2,088 |
Reviewer themes for Make
- G2 shows Make at 4.6 from 376 reviews.
- Reviewers say everything works smoothly and they never felt blocked or limited.
- Most actions use one credit; routers and error handlers use none.
Reviewer themes for Zapier
- G2 shows Zapier at 4.5 from 2,088 reviews.
- Reviewers value how easily it connects apps without code.
- AI steps, code and the SDK follow the same task-based pricing model.
How does setup differ between Make and Zapier?
Getting value from either tool depends on how you set it up, and the first steps differ. Here is the practical starting point for each.
Make: Start on the free plan and rebuild one existing automation as a Make scenario.
Zapier: Start on the free plan and build one two-step Zap that saves time on a real client task.
What should agencies check before choosing between Make and Zapier?
Small details in plans and limits decide whether a tool works in practice. Check these points for each tool during a trial on a real client account.
Before you buy Make
- Learn how credits are counted.
- Estimate monthly credits.
- Check roles and templates on Teams.
- Start on the free plan.
Before you buy Zapier
- Estimate monthly tasks per client.
- Decide who owns client connections.
- Ask for security documents.
- Start on the free plan.
How should you test Make and Zapier before deciding?
The fairest test is to run both tools on the same real client account for two weeks, with the same people, and compare the results rather than first impressions.
What to measure
- How long it takes a new team member to be productive in Make versus Zapier.
- How often people open each tool without being reminded.
- Whether the plan you need includes the features you tested, not just the entry price.
- How a client reacts if you invite them to either tool.
- How much time the team spends on notifications, setup, and cleanup each week.
Which should you choose: Make or Zapier?
Choose Make for complex logic, lower cost, and stated security audits. Choose Zapier for the widest app coverage and the easiest setup.
Many agencies use Zapier for quick jobs and Make for heavy ones.
Choose Make if
- You build complex, branching automations.
- You want unlimited users at a low price.
- You want SOC 2 Type II evidence.
Skip Make if
- You want the easiest possible setup.
- You need self-hosting.
- You need monthly prices shown up front.
Choose Zapier if
- You want the widest app coverage.
- You want to start free and without code.
- You want shared folders and SSO on Team.
Skip Zapier if
- You run very high volumes on a tight budget.
- You need self-hosting.
- You need security certifications confirmed up front.
Frequently asked questions
- Is Make or Zapier better?
- Make for complex logic and cost, Zapier for ease and app coverage.
- Which is cheaper?
- Make, for most workloads.
- Which has more apps?
- Zapier, with more than 9,000.
- Which states SOC 2?
- Make states SOC 2 Type II.
- Do both have free plans?
- Yes.
Sources
Prices, plan limits, and ratings were gathered in October 2026 from:
- Make pricing page
- Zapier pricing page
- G2