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SE Ranking vs Moz Pro for Agencies (2026): Which Is Better?
By Red Kite Search Agency Created Updated 8 min read
Summary
Choose SE Ranking if you serve clients and want white-label reports and strong value. Choose Moz Pro if you want the simplest interface and a recognized authority metric. Prices and ratings were checked in October 2026.
SE Ranking vs Moz Pro: which is better for agencies in 2026?
SE Ranking and Moz Pro both target smaller agencies and in-house teams that want a capable SEO tool without enterprise pricing. SE Ranking leans on value and an agency add-on for white-label reports. Moz Pro leans on approachability and trusted link metrics.
We compared price, agency features, and data.
| Tool | Editorial score | Review-site ratings | Pricing | Best for |
|---|---|---|---|---|
| SE Ranking | 4.3 / 5 | G2 4.7 | Core about $103.20-$129 and Growth about $223.20-$279 per month (annual vs monthly). Agency Pack adds about $69 per month. 14-day free trial. | Small to mid-size agencies |
| Moz Pro | 3.8 / 5 | G2 4.3, Capterra 4.5 | Three paid tiers, roughly $79-$299 per month depending on plan and billing, as listed on the Moz pricing page in October 2026. The pricing page does not state the free trial length. | Small agencies and in-house teams |
How do SE Ranking and Moz Pro compare on price?
SE Ranking Core costs $103.20 per month on annual billing ($129 monthly) and Growth $223.20, with a 14-day trial. The Agency Pack adds $69 per month, billed annually. Moz Pro Standard costs $79 per month on annual billing, Medium $143, and Large $239, with branded reports from Medium.
| Tool | Plan | Price | What stands out |
|---|---|---|---|
| SE Ranking | Core | $103.20 per month (annual billing); $129 monthly | 10 projects, 2,000 daily keywords, 1 manager seat, 100 AI prompts a day, 14-day trial |
| SE Ranking | Growth | $223.20 per month (annual billing); $279 monthly | 30 projects, 5,000 keywords, 3 manager seats, 250 AI prompts a day, 14-day trial |
| SE Ranking | Agency Pack (add-on) | $69 per month (annual billing) | White-label reports, 30 client seats, scheduled reports; annual billing only |
| SE Ranking | AI Search (add-on) | $71.20 per month (annual billing); $89 monthly | AI Overviews, AI Mode, Perplexity and ChatGPT tracking |
| SE Ranking | API (add-on) | $45 per month (annual billing) | Annual billing only |
| SE Ranking | Enterprise | Custom | Custom limits and terms |
| Moz Pro | Standard | $79 per month (annual billing); $99 monthly | 1 user, 3 tracked sites, 300 tracked keywords |
| Moz Pro | Medium | $143 per month (annual billing); $179 monthly | 2 users, 10 tracked sites, 1,500 tracked keywords, branded reports |
| Moz Pro | Large | $239 per month (annual billing); $299 monthly | 3 users, 25 tracked sites, 3,000 tracked keywords, branded reports |
Which has better agency and white-label features?
SE Ranking, through its Agency Pack. It adds white-label reports, 30 client seats, and scheduled reports with AI summaries, which is a clear route to branded client dashboards.
Moz Pro offers branded reports from Medium and more users on higher tiers, but it has no comparable client-seat pack.
Which has better data and tracking limits?
SE Ranking offers more daily tracked keywords at its entry tier and includes AI prompt tracking in plans, and G2 reviewers praise its dashboards and support. Some users report occasional data discrepancies.
Moz Pro limits keywords more tightly per tier and has a smaller feature set, but reviewers value its link research and rank checker.
Which is better for a small team?
Both suit small teams. Moz Pro is simpler to learn, while SE Ranking offers more features per dollar and the agency pack if you serve clients.
Run both trials on one client site. SE Ranking offers a 14-day trial, and check Moz trial length at sign-up since the pricing page does not state it.
How do SE Ranking and Moz Pro compare on integrations, security, and support?
Beyond price, agencies ask about connections to their other tools, what to tell clients about security, and how quickly they can get help. This is what each vendor states publicly, as checked in October 2026.
| Area | SE Ranking | Moz Pro |
|---|---|---|
| Integrations | Integrations page lists Google Analytics 4, Google Search Console, Google Ads, Matomo, Data Studio, Whatagraph, AgencyAnalytics, and Reports.io; no total count is stated | Google Analytics (GA4) connection, Looker Studio connectors, one-click CSV reports, and APIs; No integration count is stated on the pages we could read |
| Security | Security certifications were not stated on the pages we could read (the security page returned an error) | Security certifications and SSO details were not stated on the pages we could read |
| Support | Help Center, Academy resources, and chat and email support for all customers; Customer Success support on higher-tier plans, with dedicated customer support on the tier below Enterprise | Email help team and a Help Hub; every plan includes 24-hour online support, described as same-day replies from a real person; Priority tiers by plan were not stated |
| Apps | No mobile app listed on the pages we checked | No mobile app listed; the MozBar Premium browser extension is included on every plan |
What are the pros and cons of SE Ranking and Moz Pro?
Here is where each tool helps agencies and where it can get in the way, based on plan details and public feedback.
SE Ranking pros
- Priced below Semrush and Ahrefs, with generous keyword and crawl limits.
- Agency Pack adds white-label reports and 30 client seats.
- AI search tracking across several assistants is included in plans.
- Reviewers praise clear dashboards and responsive support.
SE Ranking cons
- Agency features are an extra monthly add-on, billed annually only.
- Some users report occasional data discrepancies.
- Smaller backlink and keyword database than the market leaders.
- The AI search add-on pricing is harder to read across prompt tiers.
Moz Pro pros
- Friendly interface and easy setup compared with some rivals.
- Link research and the long-used Domain Authority metric are well known.
- Good fit for keyword tracking and straightforward competitor analysis.
- Four paid tiers give a clear path to scale.
Moz Pro cons
- Price increases at renewal are a recurring complaint.
- Keyword setup needs care or metrics drift from reality.
- Comparisons rate its support and product direction below agency-focused tools.
- Smaller feature set and index than Semrush or Ahrefs.
What do reviewers say about SE Ranking and Moz Pro?
SE Ranking shows 4.7 on G2 from 2,729 reviews. Moz Pro shows 4.3 on G2 from 608 reviews and 4.5 on Capterra. SE Ranking is praised for value, dashboards, and support. Moz Pro is praised for its interface and link research and criticized for renewal price increases.
| Tool | Source | Rating | Number of reviews |
|---|---|---|---|
| SE Ranking | G2 | 4.7 / 5 | 2,729 |
| Moz Pro | G2 | 4.3 / 5 | 608 |
| Moz Pro | Capterra | 4.5 / 5 | 350 |
Reviewer themes for SE Ranking
- G2 shows SE Ranking at 4.7 out of 5 from 2,729 reviews.
- G2 describes it as suited to small to mid-sized agencies and in-house teams.
- Reviewers like the intuitive interface and clear dashboards, and agencies value customizable reporting.
Reviewer themes for Moz Pro
- G2 shows Moz Pro at 4.3 from 608 reviews, and Capterra at 4.5 from 350.
- Reviewers praise a friendly interface and a comprehensive set of SEO tools.
- G2 reviewers say it was easier to set up than some rivals.
How does setup differ between SE Ranking and Moz Pro?
Getting value from either tool depends on how you set it up, and the first steps differ. Here is the practical starting point for each.
SE Ranking: Use the 14-day trial on a real client site. Add the project, enter your keywords, run a site audit, and compare the numbers with another source so you trust the data before rolling it out.
Moz Pro: Set up campaigns carefully. Reviewers warn that vague keywords can make metrics drift from reality, so choose specific keywords and review them after the first month.
What should agencies check before choosing between SE Ranking and Moz Pro?
Small details in plans and limits decide whether a tool works in practice. Check these points for each tool during a trial on a real client account.
Before you buy SE Ranking
- Add the Agency Pack to your budget if you need white-label reports.
- Compare key numbers against another source for your markets.
- Check AI search add-on tiers and what each includes.
- Confirm project and seat limits on your chosen plan.
Before you buy Moz Pro
- Confirm the free trial length, which the pricing page does not state.
- Ask about renewal pricing, not just the first-year price.
- Set up keywords carefully to avoid metrics drifting from reality.
- Compare against one larger suite on the same client site.
How should you test SE Ranking and Moz Pro before deciding?
The fairest test is to run both tools on the same real client account for two weeks, with the same people, and compare the results rather than first impressions.
What to measure
- How long it takes a new team member to be productive in SE Ranking versus Moz Pro.
- How often people open each tool without being reminded.
- Whether the plan you need includes the features you tested, not just the entry price.
- How a client reacts if you invite them to either tool.
- How much time the team spends on notifications, setup, and cleanup each week.
Which should you choose: SE Ranking or Moz Pro?
Choose SE Ranking if you serve clients and want white-label reports and strong value. Choose Moz Pro if you want the simplest interface and a recognized authority metric.
For most small agencies, SE Ranking offers more per dollar, while Moz Pro suits teams that prize simplicity.
Choose SE Ranking if
- You want broad SEO tools and white-label reports at a lower price.
- You are a small or mid-size agency serving several clients.
- You want a 14-day trial without a credit card.
Skip SE Ranking if
- You depend on the deepest backlink or keyword database.
- You cannot commit to annual billing for the Agency Pack.
- You need very large enterprise limits on a small budget.
Choose Moz Pro if
- You want an approachable SEO tool for a small team.
- You value Domain Authority and link metrics clients recognize.
- You prefer a gentle learning curve.
Skip Moz Pro if
- You need the largest backlink index or the widest feature set.
- You want white-label agency reporting included.
- Renewal price increases would be a problem.
Frequently asked questions
- Is SE Ranking better than Moz Pro?
- For agencies that need white-label reports and value, usually yes. Moz Pro is simpler.
- Which is cheaper?
- They are close at entry, and SE Ranking adds an agency pack at extra cost.
- Which has white-label reporting?
- SE Ranking through the Agency Pack. Moz Pro offers branded reports on Medium and Large.
- Do both have free trials?
- SE Ranking offers 14 days. Moz shows a trial offer without stating the length.
- Which has better data?
- Both are smaller than the biggest suites. Compare them on your own markets during the trials.
Sources
Prices, plan limits, and ratings were gathered in October 2026 from:
- SE Ranking pricing page
- Moz Pro pricing page
- G2
- Capterra