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Storyblok vs Contentful for Agencies (2026): Which Is Better?
By Red Kite Search Agency Created Updated 7 min read
Summary
Choose Storyblok for client sites and a visual editor. Choose Contentful for enterprise governance. Prices and ratings were checked in October 2026.
Storyblok vs Contentful: which is better for agencies in 2026?
Storyblok and Contentful are both headless CMS platforms. Storyblok has a visual editor and prices per space. Contentful is enterprise-oriented with costly extra spaces.
We compared price, agency fit and evidence.
| Tool | Editorial score | Review-site ratings | Pricing | Best for |
|---|---|---|---|---|
| Storyblok | 4.4 / 5 | G2 4.5 | Per space. Starter is free for 1 space. Growth costs $99 monthly or $90.75 a month billed yearly with 5 seats. Growth Plus costs $349 monthly or $319.91 billed yearly with 15 seats. Premium and Elite are custom. | Small agencies to enterprise teams |
| Contentful | 4 / 5 | G2 4.3 | Free $0 for 10 users and 1 starter space. Lite $300 a month for 20 users and 1 starter space, with an additional Lite space available at $850 a month. Enterprise is custom. | Mid-size teams to enterprise |
How do Storyblok and Contentful compare on price?
Storyblok costs $90.75 a month billed yearly on Growth, or $99 monthly, per space. Contentful costs $300 a month on Lite, with extra Lite spaces at $850 a month.
| Tool | Plan | Price | What stands out |
|---|---|---|---|
| Storyblok | Starter | $0 per space per month (monthly billing) | 1 space, 1 seat (up to 2), 100K API requests, 100 GB traffic |
| Storyblok | Growth | $90.75 per space per month (annual billing); $99 monthly | 1 space, 5 seats (up to 10), 1M API requests |
| Storyblok | Growth Plus | $319.91 per space per month (annual billing); $349 monthly | 1 space, 15 seats, 4M API requests, 1 TB traffic |
| Storyblok | Premium and Elite | Custom | Custom seats, spaces, API and traffic |
| Contentful | Free | $0 per month (monthly billing) | 10 users, 1 starter space, 100K API calls, no overages |
| Contentful | Lite | $300 per month (monthly billing) | 20 users, 1 starter space, 1M API calls; extra Lite space $850 a month |
| Contentful | Enterprise | Custom | Custom users and spaces, unlimited API calls |
Which costs less?
Storyblok, by a wide margin per extra site. A Storyblok Growth space costs about $91 to $99 a month, while an extra Contentful Lite space costs $850.
Compare cost per client site.
Run a short side-by-side test before you decide. Build the same small content model in both tools, time how long each takes, and ask a colleague who did not set them up to edit it. The result is usually clearer than any feature table.
Also check how each vendor handles renewal. Yearly plans are often billed in advance, price rises are common at renewal, and cancelling late can lock you into another term. Put the renewal date in the team calendar the day you buy.
Which is better for agencies?
Storyblok, because a space per client and a visual editor suit client work. Contentful suits large enterprise builds.
Neither showed an agency programme on its pricing page.
Ask for a written statement of plan limits when you buy, because caps on seats, API requests, and bandwidth change from time to time, and a record of what you were promised is useful if a limit moves.
Remember that you can start small. Most vendors offer a free tier, so begin with the cheapest plan that covers your real work, and upgrade only when a specific limit blocks you.
A useful habit is to record each trial in one short note: the project used, the setup time, and the main frustration. Comparing two notes is far easier than comparing two memories.
Which has stronger evidence?
Storyblok has a 4.5 G2 score from 633 reviews. Contentful has 4.3 from 403.
Storyblok states ISO 27001 certification and GDPR compliance, and Contentful has a trust center aligned with ISO 27001 and SOC 2.
Finally, think about exit costs. Check how easily you can export your content, and keep notes on how your content model is built, so a later switch does not mean starting from scratch.
Keep the client in the loop on cost. Hosting, seats, and API limits are ongoing costs that clients will ask about, so agree who pays for what in writing before launch.
How do Storyblok and Contentful compare on integrations, security, and support?
Beyond price, agencies ask about connections to their other tools, what to tell clients about security, and how quickly they can get help. This is what each vendor states publicly, as checked in October 2026.
| Area | Storyblok | Contentful |
|---|---|---|
| Integrations | An App Directory of free apps and 24 integrations in its plan comparison table; G2 lists integrations including Algolia, Astro, Bynder, Cloudinary, Crowdin and HubSpot Marketing Hub | A marketplace of 100+ integrations and plugins, including Slack, Bynder, Cloudinary and Dropbox |
| Security | The vendor states ISO 27001 certification, GDPR compliance, OWASP code review, a web application firewall and AWS GuardDuty threat detection, and self-certification under the EU-U.S. Data Privacy Framework; SOC 2 and 2FA were not stated | A public trust center describes a governance framework aligned with ISO/IEC 27001 and SOC 2; check it for current certification status; GDPR, SSO and 2FA were not read |
| Support | A help center with a request form, live chat inside the app for Premium and Elite customers, a Discord community, and extended enterprise support packages | Free users get a Help Center, Support Portal, Developer Portal and Discord; paid support plans are sold separately, and email support is available |
| Apps | A mobile app was not stated | A mobile app was not stated |
What are the pros and cons of Storyblok and Contentful?
Here is where each tool helps agencies and where it can get in the way, based on plan details and public feedback.
Storyblok pros
- Starter is free for 1 space, with 1 seat (up to 2), 100K API requests and 100 GB traffic.
- Growth costs $90.75 a month billed yearly, or $99 monthly, with 5 seats and 1M API requests.
- Growth Plus costs $319.91 a month billed yearly with 15 seats and 4M API requests.
- G2 shows 4.5 from 633 reviews.
Storyblok cons
- Each client site needs its own space, so cost scales per site.
- No agency or partner programme was shown on the pricing page.
- Growth includes only 5 seats, up to 10.
- SOC 2 and a mobile app were not stated, and live chat is limited to Premium and Elite.
Contentful pros
- The Free plan costs $0 for 10 users and 1 starter space, with 100K API calls a month.
- Lite costs $300 a month for 20 users with 1M API calls and 100 GB CDN bandwidth.
- Enterprise offers unlimited API calls and custom spaces, with partner templates.
- G2 shows 4.3 from 403 reviews.
Contentful cons
- An extra Lite space costs $850 a month, which suits a single large site, not a client portfolio.
- Free has no overages: the 100K API calls and 50 GB bandwidth are hard limits.
- No agency programme was shown on the pricing page.
- Certification status needs checking on its trust center, and a mobile app was not stated.
What do reviewers say about Storyblok and Contentful?
G2 shows Storyblok at 4.5 from 633 reviews and Contentful at 4.3 from 403 reviews.
| Tool | Source | Rating | Number of reviews |
|---|---|---|---|
| Storyblok | G2 | 4.5 / 5 | 633 |
| Contentful | G2 | 4.3 / 5 | 403 |
Reviewer themes for Storyblok
- G2 shows Storyblok at 4.5 from 633 reviews.
- Reviewers praise flexible content creation that fits company-specific use cases.
Reviewer themes for Contentful
- G2 shows Contentful at 4.3 from 403 reviews.
- Reviewers describe a flexible, API-first platform that scales across channels.
How does setup differ between Storyblok and Contentful?
Getting value from either tool depends on how you set it up, and the first steps differ. Here is the practical starting point for each.
Storyblok: Prototype one client site on the free Starter plan.
Contentful: Prototype on the Free plan.
What should agencies check before choosing between Storyblok and Contentful?
Small details in plans and limits decide whether a tool works in practice. Check these points for each tool during a trial on a real client account.
Before you buy Storyblok
- Count client sites.
- Count editors per site.
- Ask about a partner programme.
- Prototype on Starter.
Before you buy Contentful
- Count spaces needed.
- Check API call limits.
- Ask about enterprise terms.
- Prototype on Free.
How should you test Storyblok and Contentful before deciding?
The fairest test is to run both tools on the same real client account for two weeks, with the same people, and compare the results rather than first impressions.
What to measure
- How long it takes a new team member to be productive in Storyblok versus Contentful.
- How often people open each tool without being reminded.
- Whether the plan you need includes the features you tested, not just the entry price.
- How a client reacts if you invite them to either tool.
- How much time the team spends on notifications, setup, and cleanup each week.
Which should you choose: Storyblok or Contentful?
Choose Storyblok for client sites and a visual editor. Choose Contentful for enterprise governance.
Prototype both on one site.
Choose Storyblok if
- You build client sites with a developer and a marketer.
- You want a visual editor.
- You want a space per client.
Skip Storyblok if
- You run many tiny sites.
- You need many seats on one space.
- You need stated security certifications.
Choose Contentful if
- Your client is an enterprise with governance needs.
- You want a proven API-first platform.
- You want a free tier to prototype.
Skip Contentful if
- You build many small client sites.
- You need a visual editor.
- You need stated security certifications.
Frequently asked questions
- Is Storyblok or Contentful better?
- Storyblok for agencies, Contentful for enterprise.
- Which is cheaper?
- Storyblok per extra site.
- Which has a visual editor?
- Storyblok.
- Which has the higher G2 score?
- Storyblok.
- Do both have free plans?
- Yes.
Sources
Prices, plan limits, and ratings were gathered in October 2026 from:
- Storyblok pricing page
- Contentful pricing page
- G2