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Storyblok vs Sanity for Agencies (2026): Which Is Better?
By Red Kite Search Agency Created Updated 7 min read
Summary
Choose Storyblok for a visual editor and a space per client. Choose Sanity for custom studios and per-seat pricing. Prices and ratings were checked in October 2026.
Storyblok vs Sanity: which is better for agencies in 2026?
Storyblok and Sanity are both modern headless CMS platforms. Storyblok has a visual editor and per-space pricing. Sanity is code-first with per-seat pricing.
We compared price, editing experience and evidence.
| Tool | Editorial score | Review-site ratings | Pricing | Best for |
|---|---|---|---|---|
| Storyblok | 4.4 / 5 | G2 4.5 | Per space. Starter is free for 1 space. Growth costs $99 monthly or $90.75 a month billed yearly with 5 seats. Growth Plus costs $349 monthly or $319.91 billed yearly with 15 seats. Premium and Elite are custom. | Small agencies to enterprise teams |
| Sanity | 4.5 / 5 | G2 4.7 | Free $0 with up to 20 seats and 2 public datasets. Growth $15 per seat a month for up to 50 seats and 2 datasets, public or private. Enterprise is custom and can be paid annually. Self-serve plans accept monthly payments only. | Developer-led agencies to enterprise teams |
How do Storyblok and Sanity compare on price?
Storyblok costs $90.75 a month billed yearly on Growth, or $99 monthly, per space. Sanity costs $0 on Free and $15 per seat a month on Growth.
| Tool | Plan | Price | What stands out |
|---|---|---|---|
| Storyblok | Starter | $0 per space per month (monthly billing) | 1 space, 1 seat (up to 2), 100K API requests, 100 GB traffic |
| Storyblok | Growth | $90.75 per space per month (annual billing); $99 monthly | 1 space, 5 seats (up to 10), 1M API requests |
| Storyblok | Growth Plus | $319.91 per space per month (annual billing); $349 monthly | 1 space, 15 seats, 4M API requests, 1 TB traffic |
| Storyblok | Premium and Elite | Custom | Custom seats, spaces, API and traffic |
| Sanity | Free | $0 per seat per month (monthly billing) | Up to 20 seats, 2 public datasets |
| Sanity | Growth | $15 per seat per month (monthly billing) | Per seat, up to 50 seats, 2 datasets (private or public) |
| Sanity | Enterprise | Custom | Custom seats, datasets, API and bandwidth; annual billing |
Which costs less?
For small editor teams, Sanity Growth per seat can cost far less than a Storyblok space. For large editor teams the maths changes.
Count editors and sites before you decide.
Run a short side-by-side test before you decide. Build the same small content model in both tools, time how long each takes, and ask a colleague who did not set them up to edit it. The result is usually clearer than any feature table.
Also check how each vendor handles renewal. Yearly plans are often billed in advance, price rises are common at renewal, and cancelling late can lock you into another term. Put the renewal date in the team calendar the day you buy.
Which is better for clients?
Storyblok has a visual editor that clients can use in context. Sanity has a custom studio that you build for each client.
Choose by how much developer time you can spend.
Ask for a written statement of plan limits when you buy, because caps on seats, API requests, and bandwidth change from time to time, and a record of what you were promised is useful if a limit moves.
Remember that you can start small. Most vendors offer a free tier, so begin with the cheapest plan that covers your real work, and upgrade only when a specific limit blocks you.
A useful habit is to record each trial in one short note: the project used, the setup time, and the main frustration. Comparing two notes is far easier than comparing two memories.
Which has stronger evidence?
Sanity has a 4.7 G2 score from 926 reviews. Storyblok has 4.5 from 633.
Storyblok states ISO 27001 certification and Sanity states SOC 2 Type II, and both state GDPR compliance.
Finally, think about exit costs. Check how easily you can export your content, and keep notes on how your content model is built, so a later switch does not mean starting from scratch.
Keep the client in the loop on cost. Hosting, seats, and API limits are ongoing costs that clients will ask about, so agree who pays for what in writing before launch.
How do Storyblok and Sanity compare on integrations, security, and support?
Beyond price, agencies ask about connections to their other tools, what to tell clients about security, and how quickly they can get help. This is what each vendor states publicly, as checked in October 2026.
| Area | Storyblok | Sanity |
|---|---|---|
| Integrations | An App Directory of free apps and 24 integrations in its plan comparison table; G2 lists integrations including Algolia, Astro, Bynder, Cloudinary, Crowdin and HubSpot Marketing Hub | A code-first API and studio, and a Slack connector for its Content Agent on all plans; a full integrations list was not read |
| Security | The vendor states ISO 27001 certification, GDPR compliance, OWASP code review, a web application firewall and AWS GuardDuty threat detection, and self-certification under the EU-U.S. Data Privacy Framework; SOC 2 and 2FA were not stated | The vendor states a SOC 2 Type II, GDPR and CCPA compliant platform with custom access control and SSO on Enterprise; 2FA was not stated |
| Support | A help center with a request form, live chat inside the app for Premium and Elite customers, a Discord community, and extended enterprise support packages | A community on Discord; plan-level support channels were not stated |
| Apps | A mobile app was not stated | A mobile app was not stated |
What are the pros and cons of Storyblok and Sanity?
Here is where each tool helps agencies and where it can get in the way, based on plan details and public feedback.
Storyblok pros
- Starter is free for 1 space, with 1 seat (up to 2), 100K API requests and 100 GB traffic.
- Growth costs $90.75 a month billed yearly, or $99 monthly, with 5 seats and 1M API requests.
- Growth Plus costs $319.91 a month billed yearly with 15 seats and 4M API requests.
- G2 shows 4.5 from 633 reviews.
Storyblok cons
- Each client site needs its own space, so cost scales per site.
- No agency or partner programme was shown on the pricing page.
- Growth includes only 5 seats, up to 10.
- SOC 2 and a mobile app were not stated, and live chat is limited to Premium and Elite.
Sanity pros
- The Free plan costs $0 and allows up to 20 seats and 2 public datasets.
- Growth costs $15 per seat a month for up to 50 seats and private datasets.
- G2 shows 4.7 from 926 reviews, the highest score in the category.
- A startup programme offers a year of Growth free, and a non-profit plan exists.
Sanity cons
- Self-serve plans are monthly only; annual billing needs Enterprise.
- The page does not say how multiple client projects are billed, so confirm before you plan an agency portfolio.
- API and bandwidth limits are fixed on Free and Growth (1M CDN requests, 250K API requests, 100 GB a month).
- Plan-level support channels and a mobile app were not stated.
What do reviewers say about Storyblok and Sanity?
G2 shows Storyblok at 4.5 from 633 reviews and Sanity at 4.7 from 926 reviews.
| Tool | Source | Rating | Number of reviews |
|---|---|---|---|
| Storyblok | G2 | 4.5 / 5 | 633 |
| Sanity | G2 | 4.7 / 5 | 926 |
Reviewer themes for Storyblok
- G2 shows Storyblok at 4.5 from 633 reviews.
- Reviewers praise flexible content creation that fits company-specific use cases.
Reviewer themes for Sanity
- G2 shows Sanity at 4.7 from 926 reviews.
- G2 describes it as a fully customisable, all-code platform for content-driven apps.
How does setup differ between Storyblok and Sanity?
Getting value from either tool depends on how you set it up, and the first steps differ. Here is the practical starting point for each.
Storyblok: Prototype one client site on the free Starter plan.
Sanity: Prototype one client site on the Free plan.
What should agencies check before choosing between Storyblok and Sanity?
Small details in plans and limits decide whether a tool works in practice. Check these points for each tool during a trial on a real client account.
Before you buy Storyblok
- Count client sites.
- Count editors per site.
- Ask about a partner programme.
- Prototype on Starter.
Before you buy Sanity
- Confirm how client projects are billed.
- Count editor seats.
- Check API and bandwidth limits.
- Prototype on the Free plan.
How should you test Storyblok and Sanity before deciding?
The fairest test is to run both tools on the same real client account for two weeks, with the same people, and compare the results rather than first impressions.
What to measure
- How long it takes a new team member to be productive in Storyblok versus Sanity.
- How often people open each tool without being reminded.
- Whether the plan you need includes the features you tested, not just the entry price.
- How a client reacts if you invite them to either tool.
- How much time the team spends on notifications, setup, and cleanup each week.
Which should you choose: Storyblok or Sanity?
Choose Storyblok for a visual editor and a space per client. Choose Sanity for custom studios and per-seat pricing.
Prototype both on one site.
Choose Storyblok if
- You build client sites with a developer and a marketer.
- You want a visual editor.
- You want a space per client.
Skip Storyblok if
- You run many tiny sites.
- You need many seats on one space.
- You need stated security certifications.
Choose Sanity if
- You have developers who build custom studios.
- You want a generous free plan.
- You want simple per-seat pricing.
Skip Sanity if
- You want a visual editor with no code.
- You need annual billing on a small plan.
- You need stated security certifications.
Frequently asked questions
- Is Storyblok or Sanity better?
- Storyblok for visual editing, Sanity for custom studios.
- Which is cheaper?
- Sanity for small editor teams.
- Which has a visual editor?
- Storyblok.
- Which has the higher G2 score?
- Sanity.
- Do both have free plans?
- Yes.
Sources
Prices, plan limits, and ratings were gathered in October 2026 from:
- Storyblok pricing page
- Sanity pricing page
- G2