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Unbounce vs ClickFunnels for Agencies (2026): Which Is Better?
By Red Kite Search Agency Created Updated 7 min read
Summary
Choose Unbounce for testing landing pages in paid campaigns. Choose ClickFunnels for full funnels with checkout and workspaces. Prices and ratings were checked in October 2026.
Unbounce vs ClickFunnels: which is better for agencies in 2026?
Unbounce and ClickFunnels both build pages that convert, but they solve different problems. Unbounce is for testing landing pages in paid campaigns. ClickFunnels is for building whole funnels with checkout.
We compared price, scope, and fit.
| Tool | Editorial score | Review-site ratings | Pricing | Best for |
|---|---|---|---|---|
| Unbounce | 4.1 / 5 | G2 4.3 | 14-day free trial with no credit card. Starter $22, Build $74, Experiment $112 and Optimize $187 a month billed yearly ($29, $99, $149 and $249 monthly); Concierge and Agency are quoted. | Small teams to agencies |
| ClickFunnels | 4.1 / 5 | G2 4.6 | 14-day free trial. Monthly billing: Launch $97, Scale $197 and Optimize $297 a month; annual billing is lower ($81, $164 and $248 a month). Dominate is $5,997 a year. | Solo creators to agencies |
How do Unbounce and ClickFunnels compare on price?
Unbounce has a 14-day trial and costs $22, $74, $112, or $187 a month billed yearly. ClickFunnels has a 14-day trial and costs $81, $164, or $248 a month on annual billing.
| Tool | Plan | Price | What stands out |
|---|---|---|---|
| Unbounce | Starter | $22 per month (annual billing); $29 monthly | 5 pages, up to 500 visitors, 1 user, 1 domain |
| Unbounce | Build | $74 per month (annual billing); $99 monthly | Unlimited pages, up to 20k visitors, popups, multi-step forms, AI copywriting, 1,000+ integrations |
| Unbounce | Experiment | $112 per month (annual billing); $149 monthly | Up to 30k visitors, 3 users, 2 domains, unlimited A/B testing and variants |
| Unbounce | Optimize | $187 per month (annual billing); $249 monthly | Up to 50k visitors, 5 users, 3 domains, AI traffic optimization, advanced triggers, industry benchmarking |
| Unbounce | Agency | Custom | Traffic from 50,000, 5+ users, 10+ domains, dedicated success manager, partner directory listing |
| ClickFunnels | Launch | $81 per month (annual billing); $97 monthly | Unlimited funnels and pages, 10K contacts, 1 workspace, 2 seats, 5 domains, standard support |
| ClickFunnels | Scale | $164 per month (annual billing); $197 monthly | 75K contacts, 5 workspaces, 5 seats, unlimited domains, priority and live chat support |
| ClickFunnels | Optimize | $248 per month (annual billing); $297 monthly | 150K contacts, 10 workspaces, 10 seats, priority and live chat support |
| ClickFunnels | Dominate | $5,997 a year | 400K contacts, 20 workspaces, 20 seats, SSO, white-label, VIP support and onboarding |
Which costs less?
Unbounce Starter costs far less than ClickFunnels Launch, but it caps visitors and pages. Unbounce Experiment costs less than ClickFunnels Scale.
ClickFunnels includes unlimited funnels and pages on every plan, while Unbounce caps traffic from 500 to 50,000 visitors.
Compare the plan you would really need rather than the entry price.
Run a short side-by-side test before you decide. Give both tools the same real task, time how long each takes, and ask a colleague who did not set them up to try them. The result is usually clearer than any feature table.
Which is better for campaigns?
Unbounce, which offers unlimited A/B testing from Experiment and AI traffic optimization on Optimize. ClickFunnels offers a fuller funnel with checkout, email contacts, and workspaces.
If you send paid traffic to one page, Unbounce fits. If you run a sales process, ClickFunnels fits.
Remember that you can start small. Most vendors offer a trial or a free tier, so begin with the cheapest plan that covers your real work, and upgrade only when a specific limit blocks you.
Which suits agencies better?
ClickFunnels offers workspaces from Scale, which suit client brands. Unbounce did not state client sub-accounts and has Agency and Concierge plans quoted.
ClickFunnels lists white-label on Dominate only, so ask both vendors how multi-client setups work.
Finally, think about exit costs. Check how easily you can export your data, and keep notes on how your setup is built, so a later switch does not mean starting from scratch.
How do Unbounce and ClickFunnels compare on integrations, security, and support?
Beyond price, agencies ask about connections to their other tools, what to tell clients about security, and how quickly they can get help. This is what each vendor states publicly, as checked in October 2026.
| Area | Unbounce | ClickFunnels |
|---|---|---|
| Integrations | More than 1,000 integrations from the Build plan | Third-party integrations are listed on all plans; no count or names were stated |
| Security | PCI Level 4 merchant; SSL, encryption at rest, daily backups and third-party penetration testing; SOC 2 and SSO were not stated; Unbounce says customers are responsible for GDPR compliance | SSO listed on Dominate only; SOC 2, GDPR, 2FA and encryption were not stated (the security page returned a 404) |
| Support | Phone, email and live chat on every plan; Concierge and Agency add a dedicated success manager | Standard on Launch; priority and live chat on Scale and Optimize; VIP and live chat with private onboarding on Dominate |
| Apps | Mobile apps were not stated | Mobile apps were not stated |
What are the pros and cons of Unbounce and ClickFunnels?
Here is where each tool helps agencies and where it can get in the way, based on plan details and public feedback.
Unbounce pros
- Starter costs $22 a month billed yearly with 5 pages and up to 500 visitors.
- Build adds unlimited pages, popups and sticky bars and AI copywriting for $74 a month billed yearly.
- Experiment adds unlimited A/B testing for $112 a month, and Optimize adds AI traffic optimization.
- Unlimited conversions on every plan, and a 14-day free trial with no credit card.
Unbounce cons
- Traffic caps are 500, 20k, 30k and 50k visitors by plan; overage fees apply.
- Prices are lower with yearly billing, and monthly prices run 25% higher.
- Agency client sub-accounts, white-labeling and page transfers were not stated.
- SOC 2 and SSO were not stated; it lists PCI Level 4 merchant status.
ClickFunnels pros
- Launch costs $97 a month and Scale $197 on monthly billing, with unlimited funnels and pages.
- Workspaces run from 1 on Launch to 5 on Scale, 10 on Optimize and 20 on Dominate, which suits managing several client brands.
- Priority and live chat support from Scale, and a 14-day free trial.
- Annual billing lowers the monthly price on Launch, Scale and Optimize.
ClickFunnels cons
- Costs increase quickly on higher plans, as G2 reviewers note.
- White-label branding removal and SSO are listed on Dominate only, at $5,997 a year.
- Contact limits apply by plan (10K, 75K, 150K and 400K).
- Security certifications, 2FA and mobile apps were not stated, and the security page returned a 404.
What do reviewers say about Unbounce and ClickFunnels?
G2 shows Unbounce at 4.3 from 386 reviews and ClickFunnels at 4.6 from 417 reviews. ClickFunnels scores higher with slightly more reviews.
| Tool | Source | Rating | Number of reviews |
|---|---|---|---|
| Unbounce | G2 | 4.3 / 5 | 386 |
| ClickFunnels | G2 | 4.6 / 5 | 417 |
Reviewer themes for Unbounce
- G2 shows Unbounce Landing Pages at 4.3 from 386 reviews.
- Reviewers cite strong features and fair pricing.
- Some reviewers say recent changes have reduced their satisfaction.
Reviewer themes for ClickFunnels
- G2 shows ClickFunnels at 4.6 from 417 reviews.
- Reviewers value one tool for the whole funnel and fast launches.
- Some reviewers criticise rising costs, the 2.0 migration and weaker integrations in some regions.
How does setup differ between Unbounce and ClickFunnels?
Getting value from either tool depends on how you set it up, and the first steps differ. Here is the practical starting point for each.
Unbounce: Use the free trial to build one campaign page.
ClickFunnels: Use the 14-day trial to build one client funnel end to end.
What should agencies check before choosing between Unbounce and ClickFunnels?
Small details in plans and limits decide whether a tool works in practice. Check these points for each tool during a trial on a real client account.
Before you buy Unbounce
- Estimate monthly visitors.
- Decide if you need A/B testing.
- Ask about agency plans.
- Use the trial.
Before you buy ClickFunnels
- Count client brands.
- Pick the plan by workspaces.
- Use the trial on one funnel.
- Ask for security documents.
How should you test Unbounce and ClickFunnels before deciding?
The fairest test is to run both tools on the same real client account for two weeks, with the same people, and compare the results rather than first impressions.
What to measure
- How long it takes a new team member to be productive in Unbounce versus ClickFunnels.
- How often people open each tool without being reminded.
- Whether the plan you need includes the features you tested, not just the entry price.
- How a client reacts if you invite them to either tool.
- How much time the team spends on notifications, setup, and cleanup each week.
Which should you choose: Unbounce or ClickFunnels?
Choose Unbounce for testing landing pages in paid campaigns. Choose ClickFunnels for full funnels with checkout and workspaces.
Trial both on one campaign.
Choose Unbounce if
- You run paid campaigns and test often.
- You want AI traffic optimization.
- You want unlimited conversions.
Skip Unbounce if
- You need client sub-accounts confirmed.
- You have very high traffic on low plans.
- You need SOC 2 or SSO.
Choose ClickFunnels if
- You build funnels with checkout and upsells.
- You manage several brands in workspaces.
- You want email and CRM in the same tool.
Skip ClickFunnels if
- You only need simple landing pages.
- You need SOC 2 or SSO below Dominate.
- You want the lowest cost.
Frequently asked questions
- Is Unbounce or ClickFunnels better?
- Unbounce for testing, ClickFunnels for full funnels.
- Which is cheaper?
- Unbounce at the entry level.
- Which has workspaces?
- ClickFunnels.
- Which caps traffic?
- Unbounce.
- Do both have trials?
- Yes, 14 days.
Sources
Prices, plan limits, and ratings were gathered in October 2026 from:
- Unbounce pricing page
- ClickFunnels pricing page
- G2