Guide
Best Client Reporting Tools for Agencies (2026)
By Red Kite Search Agency Created Updated 9 min read
Summary
AgencyAnalytics is the best overall for agencies; Databox is the best for a free start and flexible KPIs; Supermetrics is the best data connector for custom dashboards; Whatagraph is the best premium platform. Prices and ratings were checked in October 2026 and change often.
What are the best client reporting tools for agencies in 2026?
Client reporting is one of the biggest recurring jobs in an agency, and the tools differ a lot in how they charge and how much they include. Some charge per client, some by plan, and some only move data to your own dashboards.
We compared four platforms agencies evaluate most often. The right choice depends on your client count, whether you want white-labeling included, and whether you want a finished portal or full design control.
Our shortlist, in order: AgencyAnalytics, Databox, Supermetrics, Whatagraph. The table puts them side by side.
| Tool | Best for | Editorial score | Review-site ratings | Pricing |
|---|---|---|---|---|
| AgencyAnalytics | Best overall for agencies | 4.5 / 5 | G2 4.7 | 14-day free trial, no credit card. Core $20-$25 per client per month (annual vs monthly billing); discounted pricing from 25 clients. |
| Databox | Best for a free start and flexible KPIs | 4.1 / 5 | G2 4.4 | Free plan and a 14-day trial of any plan. Analyst $71, Team Core $199, Team Scale $319, and Agency from $79 per month on annual billing. |
| Supermetrics | Best data connector for custom dashboards | 4.2 / 5 | G2 4.4 | 14-day free trial, no credit card. Starter $44-$55 and Growth $177-$222 per month (annual vs monthly billing); Enterprise is quoted. |
| Whatagraph | Best premium platform | 4 / 5 | G2 4.5 | Demo-led pricing. Max from $1,118 per month, billed annually; Prime is custom. |
How did we choose the best client reporting tools?
We included platforms with public pricing or a clear demo path, substantial review-site evidence, and clear use among agencies. Pricing and features come from each vendor page, and ratings come from G2.
We labelled data connectors separately from finished reporting platforms, since they answer different questions. Scores reflect fit for agencies serving several clients.
What we looked for
- Pricing model: per client, per plan, or per data source.
- White-labeling: portal, custom domain, and branded reports.
- Integrations and data destinations.
- Published security and support evidence.
- Trial or free plan availability.
- Public evidence: review-site ratings and review counts.
Is AgencyAnalytics a good client reporting tool for agencies?
Best overall for agencies: AgencyAnalytics includes a white-labeled portal, custom domain, unlimited dashboards and users, and 85 or more integrations, priced per client with a 14-day trial. AI and rank tracking are add-ons, and security detail is not stated.
AgencyAnalytics pulls data from more than 85 marketing integrations into white-labeled client dashboards and automated reports, with a client portal on your own domain, report approvals, goals and alerts, AI insights, and a built-in rank tracker. Pricing is per client.
Who it suits: Marketing agencies that report to many clients and want white-label dashboards, a client portal, and rank tracking in one tool.
AgencyAnalytics pros
- White-labeled client portal, custom domain and custom email included for every client.
- 85+ integrations with unlimited data sources, dashboards and staff accounts.
- Report approvals, scheduling, goals, alerts and anomaly detection.
- A 14-day free trial and discounted per-client pricing from 25 clients.
AgencyAnalytics cons
- Priced per client, so cost scales with your client list.
- AI Tracker and Rank Tracker are paid add-ons priced by credits and keywords.
- Security details such as SOC 2, GDPR and SSO were not stated, and its security page returned an error.
- A mobile app was not stated, and no support response times are given.
Is Databox a good client reporting tool for agencies?
Best for a free start and flexible KPIs: Databox has a free plan, 130 or more integrations, an AI analyst, mobile apps, and an Agency plan with unlimited users. White-labeling is a paid add-on and SSO needs a security add-on.
Databox connects more than 130 tools into dashboards, KPI tracking, goals, anomaly detection and an AI analyst called Genie, with mobile apps and an MCP server. It has a free plan, tiered paid plans, and an Agency plan with unlimited users and account packs.
Who it suits: Agencies and teams that want KPI dashboards and AI analysis at a lower price, with a free plan to start.
Databox pros
- A free plan for 3 data sources and 1 dashboard, plus a 14-day trial of any plan.
- 130+ integrations, an MCP server, REST API and iOS and Android apps.
- Agency plan with unlimited users, bulk actions and custom templates.
- SOC 2 Type 1 and ISO-aligned controls stated, with encryption at rest and in transit.
Databox cons
- White-labeling costs an extra monthly fee, even on the Agency plan.
- Data source and user limits rise by plan, so costs grow as you add clients.
- SSO and two-factor authentication are a paid add-on.
- No formal support SLA, and a median resolution time of around five business days.
Is Supermetrics a good client reporting tool for agencies?
Best data connector for custom dashboards: Supermetrics pulls about 175 sources into Looker Studio, Sheets, Excel, Power BI, and warehouses, with SOC 2 Type II and ISO 27001. It is not a finished reporting tool and limits sources and users by plan.
Supermetrics pulls marketing data from about 175 sources into destinations such as Looker Studio, Google Sheets, Excel, Power BI, BigQuery and Snowflake, and adds an AI studio, transformations, and storage on higher plans. Plans scale by data sources, users and destinations.
Who it suits: Agencies and data teams that build their own dashboards in Looker Studio, Sheets or a warehouse and need reliable connectors.
Supermetrics pros
- About 175 data sources feeding Looker Studio, Sheets, Excel, Power BI, BigQuery and Snowflake.
- SOC 2 Type II, ISO 27001, GDPR and CCPA compliance stated.
- SSO on every plan and SAML on Enterprise, with EU data processing.
- A 14-day free trial with no credit card.
Supermetrics cons
- Starter allows 3 data sources, 1 user and 1 destination.
- Extra destinations, users, sources and accounts are paid add-ons.
- It is a connector, not a client-facing reporting portal.
- Role-based permissions, mobile apps and response times were not stated.
Is Whatagraph a good client reporting tool for agencies?
Best premium platform: Whatagraph offers white-label reports, linked templates, an EU data center, ISO 27001, and a dedicated success manager. The entry price is very high and pricing is demo-led.
Whatagraph connects 68 marketing data sources to dashboards and automated reports, with white-label customization, linked report templates, data blending, goals and alerts, and an AI assistant. It sells two plans, Max and Prime, with unlimited users and credits for connected accounts.
Who it suits: Larger agencies and multi-location operators with high reporting volume and budget for a premium platform.
Whatagraph pros
- White-label reports and linked report templates on both plans.
- 68 integrations with data blending, goals, alerts and an AI assistant.
- ISO 27001 and GDPR certificates shown, an EU data center, and SSO on both plans.
- Unlimited users and a dedicated customer success manager.
Whatagraph cons
- Max starts at about $1,118 a month billed annually, far above most rivals.
- A custom report domain, public API and BigQuery transfer need Prime or add-ons.
- There is no self-serve trial or monthly price, and every plan starts with a demo.
- SOC 2, two-factor authentication and response times were not stated.
How much do the best client reporting tools cost?
Pricing models differ, so a headline price can mislead. AgencyAnalytics charges per client, Databox charges by plan with add-ons, Supermetrics charges by data sources, users, and destinations, and Whatagraph charges a high platform price. Compare the total for your real client count and the white-label features you need.
| Tool | Plan | Price | What stands out |
|---|---|---|---|
| AgencyAnalytics | Core | $20 per client/month (annual billing); $25 monthly | Unlimited data sources, dashboards, reports and staff accounts, 85+ integrations, white-labeled client portal, custom domain, report approvals, AgencyAI, MCP access |
| Databox | Free | $0 | 3 data sources, 1 dashboard, 1 user |
| Databox | Analyst | $71 per month (annual billing) | 5 data sources, unlimited dashboards, 1 user, API and MCP access |
| Databox | Team Core | $199 per month (annual billing) | 10 data sources, 3 users, routines, custom skills, sharing and notifications |
| Databox | Team Scale | $319 per month (annual billing) | 30 data sources, 10 users, Scale accounts |
| Databox | Agency | $79 per month (annual billing) | 20 data sources plus 5 per account pack, unlimited users, bulk actions, custom templates, cross-account reporting |
| Databox | Custom | Custom | Custom data sources, an embedded engineer, security review and AI implementation |
| Supermetrics | Starter | $44 per month (annual billing); $55 monthly | 3 data sources, 1 user, 1 core destination, 3 accounts per source, 4,000 monthly AI credits, SSO |
| Supermetrics | Growth | $177 per month (annual billing); $222 monthly | 6 data sources, 2 users, 1 core destination, 7 accounts per source, 12,000 monthly AI credits, SSO |
| Supermetrics | Enterprise | Custom | Custom sources and users, warehouse destinations, APIs, transformations, storage, multiple teams, SAML SSO, data residency |
| Whatagraph | Max | $1,118 per month (annual billing) | From 50 source credits, unlimited users, white-label customization, data groups and blends, KPI overviews with alerts, IQ agents, live chat, dedicated success manager |
| Whatagraph | Prime | Custom | Custom credits, premium integrations, custom report domain, public API, transfer to BigQuery and Looker Studio, priority support, enterprise SLA |
What do reviewers say about these client reporting tools?
G2 evidence is strong for all four. Supermetrics has the largest base, AgencyAnalytics has the highest score, and Whatagraph and Databox have a few hundred reviews each. Scores are close, so use trials and demos to separate them.
| Tool | Source | Rating | Number of reviews |
|---|---|---|---|
| AgencyAnalytics | G2 | 4.7 / 5 | 463 |
| Databox | G2 | 4.4 / 5 | 194 |
| Supermetrics | G2 | 4.4 / 5 | 824 |
| Whatagraph | G2 | 4.5 / 5 | 279 |
Reviewer themes for AgencyAnalytics
- G2 shows AgencyAnalytics at 4.7 from 463 reviews.
- G2 reviewers praise quick, straightforward dashboard and report creation.
Reviewer themes for Databox
- G2 shows Databox at 4.4 from 194 reviews.
- G2 reviewers like automatic client reports that save hundreds of hours a month.
Reviewer themes for Supermetrics
- G2 shows Supermetrics at 4.4 from 824 reviews.
- G2 reviewers praise helpful, fast support from a real person.
Reviewer themes for Whatagraph
- G2 shows Whatagraph at 4.5 from 279 reviews.
- G2 reviewers say the dashboards are clean, easy to build, and well suited to client reporting.
How do you choose the right client reporting tool for your agency?
Start by deciding whether you want a finished portal or full design control. That separates AgencyAnalytics, Databox, and Whatagraph from Supermetrics, and your client count and budget settle the rest.
Whichever you shortlist, build one real client report in a trial and show it to the client before you commit.
A quick decision guide
- White-label reporting included, priced per client: AgencyAnalytics.
- A free plan and flexible KPI dashboards: Databox.
- Custom dashboards in Looker Studio, Sheets, or a warehouse: Supermetrics.
- A premium platform with a success manager: Whatagraph.
- Both a finished tool and a data pipe: AgencyAnalytics or Databox with Supermetrics.
Frequently asked questions
- What is the best client reporting tool for agencies?
- AgencyAnalytics for white-label reporting, Databox for a free plan, and Supermetrics for custom dashboards.
- Which tool is cheapest?
- Databox has a free plan and low entry prices, and Supermetrics Starter costs less than the finished platforms.
- Which tools include white-labeling?
- AgencyAnalytics and Whatagraph include it, and Databox sells it as an add-on.
- Which tool has a free trial?
- AgencyAnalytics, Databox, and Supermetrics offer trials. Whatagraph is demo-led.
- How were the tools rated?
- Ratings come from G2, and the editorial scores are our own judgement of fit for agencies.
Sources
Prices, plan limits, and ratings were gathered in October 2026 from:
- AgencyAnalytics pricing page
- Databox pricing page
- Supermetrics pricing page
- Whatagraph pricing page
- G2