Guide
Best Video Platforms for Agencies (2026)
By Red Kite Search Agency Created Updated 8 min read
Summary
Wistia is the best for hosting marketing video; Vidyard is the best for sales and outreach video; Synthesia is the best for AI avatar video; Loom is the best for quick async recordings. Prices and ratings were checked in October 2026 and change often.
What are the best video platforms for agencies in 2026?
Video now sits in agency work at every stage: hosting campaign films, sending personalised outreach, producing explainers without a crew, and replacing status calls with short recordings. No single tool covers all four.
We compared four platforms agencies use most. They do different jobs, so read the labels and pick one for each job you actually do.
Our shortlist, in order: Wistia, Vidyard, Synthesia, Loom. The table puts them side by side.
| Tool | Best for | Editorial score | Review-site ratings | Pricing |
|---|---|---|---|---|
| Wistia | Best for hosting marketing video | 4.5 / 5 | G2 4.6 | Free plan. Business $79 and Business + Signals $329 a month billed annually; Enterprise is custom. |
| Vidyard | Best for sales and outreach video | 4.2 / 5 | G2 4.5 | Free plan. Starter $59 per seat a month billed annually; Teams and Enterprise are custom. |
| Synthesia | Best for AI avatar video | 4.4 / 5 | G2 4.6 | Free Basic plan. Starter $19 a month ($14 billed yearly) and Pro $89 a month ($59 billed yearly); Enterprise is custom. |
| Loom | Best for quick async recordings | 4.3 / 5 | G2 4.7 | Free Starter plan. Business $18 and Business + AI $24 per user per month on monthly billing; Enterprise is quoted. |
How did we choose the best video platforms?
We included tools with public pricing, substantial review-site evidence, and common use among agencies and their clients. Pricing and features come from each vendor page, and ratings come from G2.
We looked at what each tool is for, how it is priced, and the security evidence it publishes. Scores reflect fit for agencies serving several clients.
What we looked for
- Job: hosting, sales video, AI creation, or async recording.
- Pricing model: per seat, flat, or credit-based.
- Free plan and its limits.
- Published security and support evidence.
- Client and multi-brand handling.
- Public evidence: review-site ratings and review counts.
Is Wistia a good video platform for agencies?
Best for hosting marketing video: Wistia offers a branded player, detailed analytics, SOC 2 Type 2, and a free plan. Multi-brand accounts need Enterprise.
Wistia hosts and markets video with analytics, branded players, channels, AI editing and webinars. It has a free plan and Business plans billed annually, with SOC 2 Type 2 and GDPR stated.
Who it suits: Agencies that host client marketing video and want analytics, lead capture and a branded player.
Wistia pros
- A free plan with 25 GB storage, 1 user and 200 GB bandwidth.
- Business costs $79 a month billed annually, with 3+ users, 1 TB bandwidth and channels.
- SOC 2 Type 2, GDPR, AES-256 at rest, TLS 1.2 and domain restrictions on playback.
- Integrations with HubSpot, Marketo, Pardot, ActiveCampaign, Mailchimp and Zapier-style tools.
Wistia cons
- Free shows Wistia branding and excludes channels, heatmaps and A/B testing.
- Managing several client brands as separate instances needs an Enterprise team account via a success manager.
- Customer 2FA and mobile apps were not stated, and live chat is not on Free.
- Prices are billed annually and monthly prices were not displayed.
Is Vidyard a good video platform for agencies?
Best for sales and outreach video: Vidyard offers recording, CTAs, and 49 integrations including CRMs, with a free plan and per-seat Starter pricing. Support by plan was not stated.
Vidyard records, hosts and shares video for sales and marketing, with analytics, CTAs, password-protected videos and AI avatars. It has a free plan, a Starter plan priced per seat and custom Teams and Enterprise plans.
Who it suits: Agencies selling or marketing with personalised video who want recording, analytics and CRM integrations.
Vidyard pros
- Free allows 5 recordings a month up to 30 minutes and 15 AI videos.
- Starter costs $59 per seat a month billed annually, with unlimited recording, analytics and password protection.
- 49 integrations including Salesforce, HubSpot, Gong, Salesloft, Zapier and Gmail.
- Encryption in transit and at rest, quarterly penetration tests, and NIST and ISO 27001 alignment.
Vidyard cons
- Video hosting is not included on Free.
- Teams and Enterprise prices are not displayed, and SSO is Enterprise only.
- Support by plan, mobile apps and agency features were not stated.
- The page states SOC Type II compliance without naming a report, and GDPR was not stated.
Is Synthesia a good video platform for agencies?
Best for AI avatar video: Synthesia turns scripts into presenter videos, with SOC 2 Type II, ISO 27001, and a free plan. Credits cap minutes and each plan has one editor.
Synthesia creates videos from text with AI avatars and voices, with dubbing, a screen recorder, templates and an API. It has a free Basic plan, Starter and Pro plans priced monthly or annually, and a custom Enterprise plan.
Who it suits: Agencies that produce training, explainer and social videos for clients without filming.
Synthesia pros
- Starter costs $19 a month, or $14 billed yearly, with 125+ stock avatars.
- Pro costs $89 a month, or $59 billed yearly, with about 60 minutes of video a month.
- SOC 2 Type II, ISO/IEC 27001, 27701 and 42001 stated, with SSO on Enterprise.
- Every avatar is created with explicit consent and all videos are moderated.
Synthesia cons
- Free videos carry a Synthesia watermark and downloads start on Starter.
- Starter allows only about 12 minutes of video a month, with credit-based limits.
- Each plan has one editor and a small number of guests, so many editors need Enterprise.
- Integration counts, 2FA, mobile apps and agency features were not stated (desktop only).
Is Loom a good video platform for agencies?
Best for quick async recordings: Loom replaces calls with short videos, with viewer insights on every plan. Starter is limited and security detail for the product was not stated.
Loom lets people record their screen and camera and share the video with a link, with transcripts, viewer insights and AI summaries, chapters and meeting notes on higher plans. It is part of Atlassian and sells Starter, Business, Business + AI and Enterprise plans.
Who it suits: Agencies that explain work, give feedback and run walkthroughs for clients without scheduling a call.
Loom pros
- A free Starter plan with 25 videos and unlimited meeting length.
- Business costs $18 per user per month for unlimited videos and recording time, with password protection and custom branding.
- Business + AI adds auto-meeting notes and recaps, video-to-text automation and advanced editing at $24 per user per month.
- Viewer insights on every plan, desktop, mobile and Chrome extension apps, and integrations with Slack, Jira, Confluence, GitHub, Gmail and Notion.
Loom cons
- Starter caps videos at 25 and screen recordings at 5 minutes.
- Prices shown are monthly billing; yearly billing saves up to 17% but the price was not displayed.
- SSO, SCIM and EBA compliance are Enterprise only, and SOC 2 and GDPR were not explicitly stated for Loom itself.
- Starter has no stated support, and password protection starts on Business.
How much do the best video platforms cost?
Pricing models differ. Wistia charges a flat monthly amount billed annually, Vidyard and Loom charge per seat, and Synthesia charges by credits. Match the model to how many people record and how many videos you publish.
| Tool | Plan | Price | What stands out |
|---|---|---|---|
| Wistia | Free | $0 | 25 GB storage, 1 user, 200 GB bandwidth, 3,000+ lifetime credits, Wistia branding |
| Wistia | Business | $79 per month (annual billing) | 250 GB+ storage, 3+ users, 1 TB bandwidth, 5,000+ monthly credits, channels, live chat |
| Wistia | Business + Signals | $329 per month (annual billing) | Business features with Signals; 5,000+ monthly credits |
| Wistia | Enterprise | Custom | 1 TB+ storage, custom users, 12,500+ monthly credits, 2 TB bandwidth, SSO, customer success manager |
| Vidyard | Free | $0 | 5 recordings a month up to 30 minutes, 15 AI videos, 3 custom AI avatars, limited integrations |
| Vidyard | Starter | $59 per seat per month (annual billing) | Unlimited recording, full video analytics, branded sharing page, CTA templates, password-protected videos |
| Vidyard | Teams | Custom | CRM and MAP integrations, advanced team analytics, customizable CTAs, captions |
| Vidyard | Enterprise | Custom | Unlimited integrations, SSO and secure playback, custom permissions |
| Synthesia | Basic | $0 | 500 credits a month, 10 minutes of video, 1 editor, watermark |
| Synthesia | Starter | $14 per month (annual billing); $19 monthly | 1,250 credits a month, about 12 minutes of video, 1 editor, 3 guests, 125+ avatars |
| Synthesia | Pro | $59 per month (annual billing); $89 monthly | 6,000 credits a month, about 60 minutes of video, 1 editor, 5 guests, 180+ avatars |
| Synthesia | Enterprise | Custom | Custom credits and seats, 240+ avatars, SSO, dedicated customer success manager and SLAs |
| Loom | Starter | $0 per user per month (monthly billing) | 25 videos, 5-minute screen recordings, unlimited meeting length, transcripts in 50+ languages |
| Loom | Business | $18 per user per month (monthly billing) | Unlimited videos and recording time, basic editing, remove Loom branding, password protection, upload and download |
| Loom | Business + AI | $24 per user per month (monthly billing) | Business plus auto-video enhancement, advanced editing, video-to-text automation, auto-meeting notes and recaps, admin insights |
| Loom | Enterprise | Custom | SSO (SAML), SCIM, Salesforce integration, 99.95% uptime SLA, EBA compliance, dedicated account manager |
What do reviewers say about these video platforms?
G2 evidence is strong for all four. Synthesia has the largest base, Wistia and Loom have thousands of reviews, and scores are close. Choose by job rather than by rating.
| Tool | Source | Rating | Number of reviews |
|---|---|---|---|
| Wistia | G2 | 4.6 / 5 | 1,165 |
| Vidyard | G2 | 4.5 / 5 | 832 |
| Synthesia | G2 | 4.6 / 5 | 2,809 |
| Loom | G2 | 4.7 / 5 | 2,415 |
Reviewer themes for Wistia
- G2 shows Wistia at 4.6 from 1,165 reviews.
- Reviewers value the player, analytics and ease of use.
Reviewer themes for Vidyard
- G2 shows Vidyard at 4.5 from 832 reviews.
- Reviewers praise ease of use and personalisation features.
Reviewer themes for Synthesia
- G2 shows Synthesia at 4.6 from 2,809 reviews.
- Reviewers value easy avatar video creation for training and how-to content.
Reviewer themes for Loom
- G2 shows Loom at 4.7 from 2,415 reviews.
- Reviewers value how quickly they can record and share a clear explanation.
How do you choose the right video platform for your agency?
Start with the job. Hosting a library, sending outreach, producing explainers, and recording updates are different jobs, and most agencies need only one or two.
Whichever you shortlist, test with one real client video and check what the client sees when they open it.
A quick decision guide
- Hosting marketing video: Wistia.
- Sales and outreach video: Vidyard.
- AI presenter video: Synthesia.
- Quick async recordings: Loom.
Frequently asked questions
- What are the best video platforms for agencies?
- Wistia for hosting, Vidyard for sales, Synthesia for AI video, and Loom for recordings.
- Which platforms have free plans?
- All four have free plans.
- Which platform states SOC 2?
- Wistia and Synthesia state SOC 2, and Vidyard states SOC Type II compliance.
- Which platform is best for client reviews?
- Wistia and Loom, for sharing and viewer analytics.
- How were the tools rated?
- Ratings come from G2, and the editorial scores are our own judgement of fit for agencies.
Sources
Prices, plan limits, and ratings were gathered in October 2026 from:
- Wistia pricing page
- Vidyard pricing page
- Synthesia pricing page
- Loom pricing page
- G2