Review
Apollo.io Review for Agencies (2026): Pricing, Pros & Cons
By Red Kite Search Agency Created Updated 7 min read
Summary
A strong all-in-one prospecting and outreach platform with a free plan, a large contact database and the largest G2 base in this group. Paid prices are shown annually only, Organization needs at least three seats, credits are capped by plan, and a security page and SOC 2 detail were not available. Pricing: Free plan. Basic $49, Professional $79 and Organization $119 per user per month, billed annually; Organization has a three-seat minimum.
What is Apollo.io and who is it for in 2026?
Apollo.io combines a database of about 240 million contacts and 30 million companies with sequences, a dialer, email warm-up, a deliverability suite, lead scoring and workflows. It has a free plan and Basic, Professional and Organization plans priced per user, with credits granted by plan.
Who it suits: Agencies that want one tool to find prospects and run outbound sequences, without paying separately for data.
Apollo.io is a sales intelligence platform that pairs a database of about 240 million contacts and 30 million companies with sequences, a dialer, email warm-up, a deliverability suite, lead scoring, and workflows. It has a free plan and three paid plans priced per user.
Agencies use it to find prospects and run outreach in one tool. This review covers the plans, the credit model, and the gaps.
| Detail | Summary |
|---|---|
| Best for | Small teams to mid-size |
| Editorial score | 4.4 / 5 |
| Review-site ratings | G2 4.7 |
| Pricing | Free plan. Basic $49, Professional $79 and Organization $119 per user per month, billed annually; Organization has a three-seat minimum. |
How much does Apollo.io cost for agencies in 2026?
Apollo has a free plan. Basic costs $49 per user per month, Professional costs $79, and Organization costs $119 with a minimum of three seats, all billed annually. Monthly-billing prices were not shown on the page.
Credits are granted per seat: 900 a year on Free, 30,000 on Basic, 48,000 on Professional, and 72,000 on Organization. Free allows two sequences per team. Basic adds unlimited sequences, email warm-up, the deliverability suite, a US dialer, and chat support. Professional adds A/Z testing, unlimited lead scoring, and call recordings with AI insights. Organization adds SSO and more intent topics.
Advanced dialer features such as international calling and a parallel dialer are paid add-ons. Credits cap how much data you can pull, so estimate how many contacts you will reveal each month before you pick a plan.
| Plan | Price | What stands out |
|---|---|---|
| Free | $0 | 900 credits per seat per year; 2 sequences per team; basic email support |
| Basic | $49 per user per month (annual billing) | 30,000 credits per seat per year; unlimited sequences; email warm-up and deliverability suite; US dialer; chat support |
| Professional | $79 per user per month (annual billing) | 48,000 credits per seat per year; A/Z testing; unlimited lead scoring; call recordings and AI insights |
| Organization | $119 per user per month (annual billing) | Minimum 3 seats; 72,000 credits per seat per year; SSO; 12 intent topics; unlimited meeting events and inbound routers |
Is Apollo a good fit for agency prospecting?
Yes for agencies that want data and sequencing together. G2 reviewers value the combined contact data and outreach in one platform, and 86 percent of reviewers give five stars.
Credits limit usage, and Organization needs three seats, so small agencies usually sit on Basic or Professional. Client workspaces were not stated.
If you only need email addresses, a cheaper finder may be enough, and if you only send email, a sending tool may be cheaper.
What are the security and support facts?
Apollo states GDPR compliance, multi-factor authentication on paid plans, and SSO on Organization. SOC 2 was not stated and its security page returned an error. Integrations named include Salesforce, HubSpot, Pipedrive, Outreach, SalesLoft, SendGrid, Mailgun, and Slack.
Free gets basic email support, paid plans add onboarding, chat, and priority email, and Organization adds go-to-market expertise. Support hours and a mobile app were not stated.
What integrations, security, and support does Apollo.io offer?
Features beyond price decide whether a tool fits your agency stack and your clients' security questions. This is what Apollo.io states publicly, as checked in October 2026.
| Area | What Apollo.io offers |
|---|---|
| Integrations | Salesforce, HubSpot, Pipedrive, Outreach, SalesLoft, SendGrid, Mailgun and Slack are named; a count was not stated |
| Security | GDPR compliant; multi-factor authentication on Basic, Professional and Organization; SSO on Organization; SOC 2 was not stated (the security page returned an error) |
| Support | Free: basic email; paid plans: onboarding, chat and priority email; Organization adds GTM expertise; hours were not stated |
| Apps | Mobile apps were not stated |
What are the pros and cons of Apollo.io for agencies?
Here is a quick summary of where Apollo.io helps agencies and where it can get in the way, based on its plans and public feedback.
Pros
- A free plan, with Basic from $49 per user per month on annual billing.
- A database of about 240M contacts and 30M companies.
- Unlimited sequences from Basic, with email warm-up and a deliverability suite.
- GDPR compliance stated, MFA on paid plans and SSO on Organization.
Cons
- Monthly-billing prices were not shown; prices are billed annually.
- Organization requires at least 3 seats at $119 per user per month.
- Free allows 900 credits a year and only 2 sequences per team.
- SOC 2 and a security page were not available (the security page returned an error).
What do reviewers say about Apollo.io?
Public review sites give a useful read on how Apollo.io holds up after the first month. The scores below were checked in October 2026 and will have moved slightly since.
| Source | Rating | Number of reviews |
|---|---|---|
| G2 | 4.7 / 5 | 9,848 |
Recurring reviewer themes
- G2 shows Apollo.io at 4.7 from 9,848 reviews.
- G2 data shows 86% of reviewers give five stars.
- Reviewers value the combined contact data and sequencing in one platform.
How does Apollo.io compare with its alternatives?
Next to lemlist, Apollo has a larger database and a lower price per user but a less polished multichannel builder. Next to Instantly, it adds data where Instantly focuses on sending volume. Next to Hunter, it is a full prospecting platform where Hunter is an email finder. The table compares the four.
| Tool | Editorial score | Review-site ratings | Pricing | Best for |
|---|---|---|---|---|
| Apollo.io | 4.4 / 5 | G2 4.7 | Free plan. Basic $49, Professional $79 and Organization $119 per user per month, billed annually; Organization has a three-seat minimum. | Small teams to mid-size |
| lemlist | 4.3 / 5 | G2 4.6 | Free trial. Email $55 and Multichannel $87 per user per month on annual billing ($69 and $109 monthly); Enterprise is custom. | Small teams to mid-size |
| Instantly | 4.4 / 5 | G2 4.8 | Growth $47, Hypergrowth $97 and Light Speed $358 a month on monthly billing, with lower annual prices. | Small teams to large agencies |
| Hunter | 4.1 / 5 | G2 4.4 | Free plan with 50 credits a month. Starter $34, Growth $104 and Scale $209 a month on annual billing ($49, $149 and $299 monthly). | Individuals to mid-size teams |
How should an agency roll out Apollo.io?
Start on the free plan, build one saved search, and reveal a small batch of contacts.
Move to Basic for unlimited sequences and warm-up once you have a tested list.
Track credit use monthly and upgrade only when you hit the cap.
Who should choose Apollo.io, and who should skip it?
No tool fits every agency. Use these lists to check whether Apollo.io matches how your team works before you start a trial.
Choose Apollo.io if
- You want a database and sequences in one tool.
- You want a free plan to start.
- You want a large review base.
Skip Apollo.io if
- You need monthly pricing shown up front.
- You need SOC 2 confirmed.
- You only need email addresses.
What should agencies check before buying Apollo.io?
Small details in plans and limits decide whether a tool works in practice. Confirm these points before you commit to Apollo.io, ideally during a trial on a real client account.
Pre-purchase checklist
- Estimate monthly credit use.
- Check the three-seat minimum on Organization.
- Price dialer add-ons.
- Start on the free plan.
Is Apollo.io worth it for agencies in 2026?
Apollo is a strong all-in-one prospecting and outreach platform with a free plan, a large database, and the largest G2 base here.
The trade-offs are annual-only prices, credit caps, a three-seat minimum on Organization, and unstated SOC 2. G2 shows 4.7 from 9,848 reviews. We rate it 4.4 out of 5 for agencies: the best-fitting prospecting platform here.
A strong all-in-one prospecting and outreach platform with a free plan, a large contact database and the largest G2 base in this group. Paid prices are shown annually only, Organization needs at least three seats, credits are capped by plan, and a security page and SOC 2 detail were not available.
Frequently asked questions
- What is Apollo best for?
- Agencies that want a contact database and outbound sequencing in one tool.
- How much does Apollo cost?
- Basic is $49 per user per month, Professional is $79, and Organization is $119 with three seats minimum, all billed annually.
- Does Apollo have a free plan?
- Yes. It includes 900 credits per seat per year and two sequences per team.
- How big is the Apollo database?
- The pricing page states about 240 million contacts and 30 million companies.
- Is Apollo well reviewed?
- G2 shows 4.7 out of 5 from 9,848 reviews.
Sources
Prices, plan limits, and ratings were gathered in October 2026 from:
- Apollo pricing page
- G2