Review
Brand24 Review for Agencies (2026): Pricing, Pros & Cons
By Red Kite Search Agency Created Updated 7 min read
Summary
A well-rated listening tool with a 14-day trial, a mobile app and white-label reports from Pro. Prices start at $199 a month billed yearly, mention and keyword caps apply, and security and integration detail were not stated. Pricing: 14-day trial. Monthly billing: Individual $249, Team $349, Pro $499 and Business $699 a month; annual billing is lower ($199, $299, $399 and $599 a month). Enterprise starts from $1,499 a month billed annually.
What is Brand24 and who is it for in 2026?
Brand24 monitors mentions across social media, news, blogs, forums and reviews with sentiment, reach and influencer analysis. It sells Individual, Team, Pro and Business plans billed monthly or annually, with a 14-day trial.
Who it suits: Agencies that monitor brand mentions for clients and need alerts and shareable reports.
Brand24 is a social listening tool. It monitors mentions of keywords across social media, news, blogs, forums, and reviews, and adds sentiment, reach, and influencer analysis with AI features.
Agencies use it to alert clients to brand mentions and to report on conversation volume. This review covers the plans, the caps, and the gaps.
| Detail | Summary |
|---|---|
| Best for | Small teams to agencies |
| Editorial score | 4.3 / 5 |
| Review-site ratings | G2 4.6 |
| Pricing | 14-day trial. Monthly billing: Individual $249, Team $349, Pro $499 and Business $699 a month; annual billing is lower ($199, $299, $399 and $599 a month). Enterprise starts from $1,499 a month billed annually. |
How much does Brand24 cost for agencies in 2026?
There is a 14-day trial. On monthly billing, Individual costs $249, Team costs $349, Pro costs $499, and Business costs $699 a month. Annual billing lowers these to $199, $299, $399, and $599 a month. Enterprise starts from $1,499 a month billed annually.
Individual has three keywords, 2,000 mentions a month, and one user. Team has seven keywords, 10,000 mentions, and unlimited users. Pro has 12 keywords and 40,000 mentions with white-label reports. Business has 25 keywords and 100,000 mentions with QuickShare reports.
API access is an extra $149 fee on Pro and Business. Sources widen by plan: Team adds LinkedIn, Medium, Quora, YouTube, and TikTok, Pro adds reviews, Twitch, and newsletters, and Business adds podcasts.
| Plan | Price | What stands out |
|---|---|---|
| Individual | $199 per month (annual billing); $249 monthly | 3 keywords, 2K mentions a month, 1 user |
| Team | $299 per month (annual billing); $349 monthly | 7 keywords, 10K mentions a month, unlimited users |
| Pro | $399 per month (annual billing); $499 monthly | 12 keywords, 40K mentions a month, unlimited users, white-label reports |
| Business | $599 per month (annual billing); $699 monthly | 25 keywords, 100K mentions a month, unlimited users, QuickShare reports |
| Enterprise | From $1,499 | Custom keywords and mentions, unlimited users, API included, dedicated consulting |
Is Brand24 a good fit for agency client monitoring?
Yes, for agencies that report on brand conversation. G2 reviewers praise ease of use and an intuitive design, and white-label and shareable reports from Pro suit client delivery.
Entry pricing is high, so it fits agencies with several clients on one plan better than one-off monitoring. Awario costs far less at the entry level.
Keywords and mentions are capped, so set tight keyword queries to avoid burning through the monthly limit.
Trial the tool on a real client job rather than a demo project. Note how long setup takes, which features you actually touch in the first week, and which questions the team has to ask support. That record is the best guide to whether the plan you picked is the right one.
Agree who owns the tool inside the agency. A named owner keeps templates tidy, watches usage against plan limits, and reviews the bill when renewal approaches. Without one, small tools tend to collect forgotten seats and unused features.
What are the integration, security, and support facts?
Brand24 names Slack and Microsoft Teams, and its integrations page returned a 404 when we checked. A mobile app and push notifications are on all plans, with platforms not stated.
SOC 2, GDPR, SSO, 2FA, and encryption were not stated. Support is chat, email, webinars, and a help center on all plans, with priority and video support on Pro and a success lead and quarterly reviews on Business.
Before you buy, ask the vendor for the current plan limits in writing and note the date. Limits, seat counts, and trial terms change often, and a screenshot of what you were promised makes any later conversation about billing simpler.
Plan a review at ninety days. Compare actual use with the plan you bought, and downgrade or switch if half the features sit unused. Small agencies save most by trimming plans they have outgrown or never fully used.
What integrations, security, and support does Brand24 offer?
Features beyond price decide whether a tool fits your agency stack and your clients' security questions. This is what Brand24 states publicly, as checked in October 2026.
| Area | What Brand24 offers |
|---|---|
| Integrations | Slack and Microsoft Teams named; an integrations directory was not found (the page returned a 404) |
| Security | SOC 2, GDPR, SSO, 2FA and encryption were not stated |
| Support | Chat, email, webinars and a help center on all plans; Pro adds priority and video support; Business adds a success lead and quarterly reviews |
| Apps | Mobile app on all plans; platforms were not stated |
What are the pros and cons of Brand24 for agencies?
Here is a quick summary of where Brand24 helps agencies and where it can get in the way, based on its plans and public feedback.
Pros
- Individual costs $199 a month billed yearly and Team $299, with 3 to 7 keywords.
- Pro costs $399 a month with 12 keywords and 40K mentions a month.
- White-label and PDF, Excel and PowerPoint reports from Pro, with unlimited users from Team.
- A mobile app and push notifications on all plans.
Cons
- Mention caps start at 2,000 a month on Individual.
- API access is an extra $149 fee on Pro and Business.
- Security, SOC 2, GDPR, 2FA and an integrations directory were not stated (the integrations page returned a 404).
- Entry pricing is high compared with Awario.
What do reviewers say about Brand24?
Public review sites give a useful read on how Brand24 holds up after the first month. The scores below were checked in October 2026 and will have moved slightly since.
| Source | Rating | Number of reviews |
|---|---|---|
| G2 | 4.6 / 5 | 368 |
Recurring reviewer themes
- G2 shows Brand24 at 4.6 from 368 reviews.
- Reviewers praise ease of use and an intuitive design.
- Reviewers also value responsive support.
How does Brand24 compare with its alternatives?
Next to Awario, Brand24 costs more but has the larger G2 base and a mobile app. Next to BuzzSumo, it monitors mentions where BuzzSumo researches content. Next to Sprout Social, it is a specialist rather than a suite. The table compares the options.
| Tool | Editorial score | Review-site ratings | Pricing | Best for |
|---|---|---|---|---|
| Brand24 | 4.3 / 5 | G2 4.6 | 14-day trial. Monthly billing: Individual $249, Team $349, Pro $499 and Business $699 a month; annual billing is lower ($199, $299, $399 and $599 a month). Enterprise starts from $1,499 a month billed annually. | Small teams to agencies |
| Awario | 3.8 / 5 | G2 3.9 | Free trial on Starter. Yearly billing: Starter $29, Pro $89 and Enterprise $249 a month; monthly billing is $49, $149 and $399. | Solo to small agencies |
| BuzzSumo | 4.2 / 5 | G2 4.5 | Billed yearly: Content Creation $199, PR & Comms $299 and Suite $499 a month; Enterprise $999 a month on annual billing only. | Small teams to agencies |
| Sprout Social | 4.1 / 5 | G2 4.4 | 30-day free trial. Essentials $79-$99, Standard $199, Professional $299, and Advanced $399 per seat per month; Enterprise is custom. | Mid-size teams and enterprises |
How should an agency roll out Brand24?
Use the 14-day trial to track one client brand.
Move to Pro for white-label reports and more keywords.
Tighten keyword queries to stay within mention caps.
Who should choose Brand24, and who should skip it?
No tool fits every agency. Use these lists to check whether Brand24 matches how your team works before you start a trial.
Choose Brand24 if
- You report on brand mentions for clients.
- You want a mobile app and alerts.
- You want white-label reports.
Skip Brand24 if
- You need a low entry price.
- You need security detail stated.
- You need many keywords on a low plan.
What should agencies check before buying Brand24?
Small details in plans and limits decide whether a tool works in practice. Confirm these points before you commit to Brand24, ideally during a trial on a real client account.
Pre-purchase checklist
- Count keywords.
- Estimate mentions.
- Check white-label needs.
- Use the trial.
Is Brand24 worth it for agencies in 2026?
Brand24 is a well-rated listening tool with a mobile app, white-label reports from Pro, and strong support tiers.
The trade-offs are high entry pricing, mention caps, and unstated security detail. G2 shows 4.6 from 368 reviews. We rate it 4.3 out of 5 for agencies: dependable for client monitoring.
A well-rated listening tool with a 14-day trial, a mobile app and white-label reports from Pro. Prices start at $199 a month billed yearly, mention and keyword caps apply, and security and integration detail were not stated.
Frequently asked questions
- What is Brand24 best for?
- Agencies that monitor brand mentions and report on them for clients.
- How much does Brand24 cost?
- Individual is $199 a month billed yearly and Pro is $399.
- Does it have white-label reports?
- Yes, from Pro.
- Is there a free trial?
- Yes, 14 days.
- Is Brand24 well reviewed?
- G2 shows 4.6 out of 5 from 368 reviews.
Sources
Prices, plan limits, and ratings were gathered in October 2026 from:
- Brand24 pricing page
- Brand24 feature pages
- G2