Metricool Review for Agencies (2026): Pricing, Pros & Cons

What is Metricool and who is it for in 2026?

Metricool combines scheduling, analytics, reporting and competitor tracking, with plans priced by the number of brands managed. Higher plans add team and client management, approval, customizable report templates, a Looker Studio connector and an API.

Who it suits: Agencies that manage many small brands and care about analytics and low cost.

Metricool combines social scheduling, analytics, reporting, and competitor tracking, with plans priced by the number of brands managed. It has a free plan, low starting prices, and higher plans that add team and client management, approvals, report templates, a Looker Studio connector, and an API.

It appeals to agencies that manage many small brands and care about analytics and cost. This review covers pricing, client features, and what is missing.

How much does Metricool cost for agencies in 2026?

Metricool has a free plan with 1 brand and 20 posts a month. Starter begins at $20 per month on annual billing ($25 monthly) for 5 brands, and Advanced begins at $53 annually ($67 monthly) for 15 brands. Custom is quoted.

Prices rise with the number of brands. Starter reaches 10 brands, while Advanced reaches 25 and 50 brands at higher prices. X (Twitter) access, advanced analytics, and the Canva add-on cost extra, so add them to your estimate if your clients use them.

To judge value, divide the plan price by the number of brands you would run on it. An agency with ten small brands pays by brand rather than by seat, which makes the monthly bill easy to forecast, but a team that adds many users or needs X on every brand should price those extras before choosing a plan.

Is Metricool a good fit for agencies?

Yes, especially from the Advanced plan. It adds team and client management, a Client role, custom roles, approvals with internal or external reviewers, customizable report templates, and a Looker Studio connector. Agency dashboards can be shared as a public read-only view that carries your logo.

The brand-based pricing is easy to forecast, because cost grows with the number of clients rather than the number of seats.

What are Metricool limits?

User management and approvals need Advanced, and important channels such as X cost extra. Support hours and response times are not stated, and SOC 2 and SSO were not stated either.

The G2 review base is small compared with Hootsuite or Sprout Social, though reviewers praise the interface and the analytics. Two-factor authentication is available but off by default, so enable it for client accounts.

What integrations, security, and support does Metricool offer?

Features beyond price decide whether a tool fits your agency stack and your clients' security questions. This is what Metricool states publicly, as checked in October 2026.

What are the pros and cons of Metricool for agencies?

Here is a quick summary of where Metricool helps agencies and where it can get in the way, based on its plans and public feedback.

What do reviewers say about Metricool?

Public review sites give a useful read on how Metricool holds up after the first month. The scores below were checked in October 2026 and will have moved slightly since.

How does Metricool compare with its alternatives?

Next to Buffer, Metricool prices per brand and offers deeper analytics and client reporting. Next to Sendible, it costs less but has a weaker workspace model. Next to Agorapulse, it is cheaper but has a smaller review base and fewer published support details. The table compares the four.

How should an agency roll out Metricool?

Start on the free plan with one brand to learn the planner and analytics before paying.

Move to Advanced when you need team roles, approvals, and report templates, and set up the Client role for reviewers.

Share agency dashboards as read-only links with your logo, and schedule monthly reports for each brand.

Who should choose Metricool, and who should skip it?

No tool fits every agency. Use these lists to check whether Metricool matches how your team works before you start a trial.

What should agencies check before buying Metricool?

Small details in plans and limits decide whether a tool works in practice. Confirm these points before you commit to Metricool, ideally during a trial on a real client account.

Is Metricool worth it for agencies in 2026?

Metricool is a strong low-cost choice for agencies that manage many small brands, with analytics, approvals, and shareable dashboards at friendly prices.

The trade-offs are a small G2 base, paid add-ons for X and advanced analytics, and little published detail on support and security. G2 shows 4.4 from 102 reviews. We rate it 4.2 out of 5 for agencies: very good value for analytics-led work.

A low-cost, analytics-strong option priced by brand, with a free plan, shareable agency dashboards and built-in approvals. Its G2 base is much smaller than the big platforms.

Frequently asked questions

What is Metricool best for?

Agencies managing many small brands that want analytics, approvals, and shareable dashboards at low cost.

How much does Metricool cost?

Starter begins at $20 per month on annual billing, and Advanced begins at $53. Monthly billing begins at $25 and $67. Prices rise with brand count.

Does Metricool have a free plan?

Yes. It covers 1 brand, 5 competitors, 20 posts per month, and 30 days of analytics.

Does Metricool have approval workflows?

Yes. Posts can be sent to internal or external reviewers, and the Advanced plan includes user management and roles.

Is Metricool well reviewed?

G2 shows 4.4 out of 5 from 102 reviews.

Sources

Prices, plan limits, and ratings were gathered in October 2026 from:

• Metricool pricing page
• Metricool help center
• Metricool agencies page
• G2