Review
Sanity Review for Agencies (2026): Pricing, Pros & Cons
By Red Kite Search Agency Created Updated 8 min read
Summary
The highest-rated headless CMS we checked, with a generous free plan and simple per-seat pricing. It rewards developer time: setup is code, and the pricing page does not explain how many client projects a plan covers. Pricing: Free $0 with up to 20 seats and 2 public datasets. Growth $15 per seat a month for up to 50 seats and 2 datasets, public or private. Enterprise is custom and can be paid annually. Self-serve plans accept monthly payments only.
What is Sanity and who is it for in 2026?
Sanity is a headless content platform where the editing studio is built in code. It sells a free plan with up to 20 seats, a Growth plan priced per seat, and a custom Enterprise plan, with API, CDN and bandwidth limits per plan.
Who it suits: Agencies with developers that build custom editing experiences for client sites and apps.
Sanity is a headless content platform where the editing studio is built in code. Developers define the content model and the editing screens, and editors work in a studio that fits the project.
Agencies use it for custom sites and apps. This review covers the plans, the per-seat pricing, and what we could not confirm about client projects.
| Detail | Summary |
|---|---|
| Best for | Developer-led agencies to enterprise teams |
| Editorial score | 4.5 / 5 |
| Review-site ratings | G2 4.7 |
| Pricing | Free $0 with up to 20 seats and 2 public datasets. Growth $15 per seat a month for up to 50 seats and 2 datasets, public or private. Enterprise is custom and can be paid annually. Self-serve plans accept monthly payments only. |
How much does Sanity cost for agencies in 2026?
The Free plan costs $0 and allows up to 20 seats and two public datasets. Growth costs $15 per seat a month, allows up to 50 seats, and adds private datasets. Enterprise is custom and the only plan that can be paid annually, as self-serve plans accept monthly payments only.
Free and Growth both include one million CDN requests, 250,000 API requests, and 100 GB of bandwidth a month, so usage limits do not rise with the paid plan. A startup programme gives early-stage startups a year of Growth free, and a non-profit plan is available.
The pricing page counts seats and datasets but does not say how several client projects are billed. Confirm that with the vendor before you plan a portfolio of client sites on one account.
| Plan | Price | What stands out |
|---|---|---|
| Free | $0 per seat per month (monthly billing) | Up to 20 seats, 2 public datasets |
| Growth | $15 per seat per month (monthly billing) | Per seat, up to 50 seats, 2 datasets (private or public) |
| Enterprise | Custom | Custom seats, datasets, API and bandwidth; annual billing |
Is Sanity a good fit for agencies building client sites?
Yes, for developer-led agencies. The code-first studio lets you build an editing experience tailored to each client, and G2 gives it the highest score in this category at 4.7 from 926 reviews.
The generous Free plan makes prototyping cheap. The catch is developer time: every studio is built, not configured, so it suits custom work more than quick brochure sites.
Trial the tool on a real client job rather than a demo project. Note how long setup takes, which features you actually touch in the first week, and which questions the team has to ask support. That record is the best guide to whether the plan you picked is the right one.
Agree who owns the tool inside the agency. A named owner keeps content models tidy, watches usage against plan limits, and reviews the bill when renewal approaches. Without one, small projects tend to collect forgotten seats and unused spaces.
Plan the handover early. A CMS is only as good as the client's ability to use it, so write a short editing guide, record a walkthrough, and agree who holds the admin account when the engagement ends.
What are the integration, security, and support facts?
Sanity is API-first, and a full integrations list was not read. Its site states a SOC 2 Type II, GDPR, and CCPA compliant platform, with custom access control and SSO on Enterprise. 2FA was not stated.
A Slack connector for the Content Agent is available on all plans, and community help is on Discord. Plan-level support channels and a mobile app were not stated. Enterprise is the route for custom limits and annual billing.
Before you buy, ask the vendor for the current plan limits in writing and note the date. Limits, seat counts, and trial terms change often, and a screenshot of what you were promised makes any later conversation about billing simpler.
Plan a review at ninety days. Compare actual use with the plan you bought, and downgrade or switch if half the features sit unused. Small agencies save most by trimming plans they have outgrown or never fully used.
What integrations, security, and support does Sanity offer?
Features beyond price decide whether a tool fits your agency stack and your clients' security questions. This is what Sanity states publicly, as checked in October 2026.
| Area | What Sanity offers |
|---|---|
| Integrations | A code-first API and studio, and a Slack connector for its Content Agent on all plans; a full integrations list was not read |
| Security | The vendor states a SOC 2 Type II, GDPR and CCPA compliant platform with custom access control and SSO on Enterprise; 2FA was not stated |
| Support | A community on Discord; plan-level support channels were not stated |
| Apps | A mobile app was not stated |
What are the pros and cons of Sanity for agencies?
Here is a quick summary of where Sanity helps agencies and where it can get in the way, based on its plans and public feedback.
Pros
- The Free plan costs $0 and allows up to 20 seats and 2 public datasets.
- Growth costs $15 per seat a month for up to 50 seats and private datasets.
- G2 shows 4.7 from 926 reviews, the highest score in the category.
- A startup programme offers a year of Growth free, and a non-profit plan exists.
Cons
- Self-serve plans are monthly only; annual billing needs Enterprise.
- The page does not say how multiple client projects are billed, so confirm before you plan an agency portfolio.
- API and bandwidth limits are fixed on Free and Growth (1M CDN requests, 250K API requests, 100 GB a month).
- Plan-level support channels and a mobile app were not stated.
What do reviewers say about Sanity?
Public review sites give a useful read on how Sanity holds up after the first month. The scores below were checked in October 2026 and will have moved slightly since.
| Source | Rating | Number of reviews |
|---|---|---|
| G2 | 4.7 / 5 | 926 |
Recurring reviewer themes
- G2 shows Sanity at 4.7 from 926 reviews.
- G2 describes it as a fully customisable, all-code platform for content-driven apps.
How does Sanity compare with its alternatives?
Next to Storyblok, Sanity is code-first where Storyblok has a visual editor. Next to Contentful, it is cheaper and higher rated. Next to Strapi, it is hosted rather than self-hosted. The table compares the options.
| Tool | Editorial score | Review-site ratings | Pricing | Best for |
|---|---|---|---|---|
| Sanity | 4.5 / 5 | G2 4.7 | Free $0 with up to 20 seats and 2 public datasets. Growth $15 per seat a month for up to 50 seats and 2 datasets, public or private. Enterprise is custom and can be paid annually. Self-serve plans accept monthly payments only. | Developer-led agencies to enterprise teams |
| Storyblok | 4.4 / 5 | G2 4.5 | Per space. Starter is free for 1 space. Growth costs $99 monthly or $90.75 a month billed yearly with 5 seats. Growth Plus costs $349 monthly or $319.91 billed yearly with 15 seats. Premium and Elite are custom. | Small agencies to enterprise teams |
| Contentful | 4 / 5 | G2 4.3 | Free $0 for 10 users and 1 starter space. Lite $300 a month for 20 users and 1 starter space, with an additional Lite space available at $850 a month. Enterprise is custom. | Mid-size teams to enterprise |
| Strapi | 4.2 / 5 | No review-site rating found | Self-hosted: Community free under the MIT licence, Growth $45 a month for 3 users, Enterprise custom. Strapi Cloud, per project a month: Starter $35, Pro $90 and Business $450. | Freelancers to agencies |
How should an agency roll out Sanity?
Prototype one client site on the Free plan.
Move to Growth per seat when editors join.
Ask about Enterprise for custom limits.
Who should choose Sanity, and who should skip it?
No tool fits every agency. Use these lists to check whether Sanity matches how your team works before you start a trial.
Choose Sanity if
- You have developers who build custom studios.
- You want a generous free plan.
- You want simple per-seat pricing.
Skip Sanity if
- You want a visual editor with no code.
- You need annual billing on a small plan.
- You need stated security certifications.
What should agencies check before buying Sanity?
Small details in plans and limits decide whether a tool works in practice. Confirm these points before you commit to Sanity, ideally during a trial on a real client account.
Pre-purchase checklist
- Confirm how client projects are billed.
- Count editor seats.
- Check API and bandwidth limits.
- Prototype on the Free plan.
Is Sanity worth it for agencies in 2026?
Sanity is the highest-rated headless CMS we checked, with a generous free plan and simple per-seat pricing.
The trade-offs are developer effort, monthly-only self-serve billing, and unclear project billing. G2 shows 4.7 from 926 reviews. We rate it 4.5 out of 5 for agencies: excellent for developer-led work.
The highest-rated headless CMS we checked, with a generous free plan and simple per-seat pricing. It rewards developer time: setup is code, and the pricing page does not explain how many client projects a plan covers.
Frequently asked questions
- What is Sanity best for?
- Developer-led agencies that build custom editing experiences.
- How much does Sanity cost?
- Free is $0 and Growth is $15 per seat a month.
- Is there a free plan?
- Yes, with up to 20 seats.
- Can I pay annually?
- Only on Enterprise.
- Is Sanity well reviewed?
- G2 shows 4.7 out of 5 from 926 reviews.
Sources
Prices, plan limits, and ratings were gathered in October 2026 from:
- Sanity pricing page
- G2